Luminate.itLogo Design Contest

Logo Design Contest
Contests / Luminate.it

Luminate.it has selected their winning logo design.

For $333.33 they received 492 designs from 56 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Online retailer of t-shirts with flashing luminescent panels. Will sell other luminescent products in the future. See http://tinyurl.com/yln5nur for examples of products and flashing logos. Submit your email http://www.luminate.it to get a notification and discount when we launch :)
Industry
Retail
Color Preferences
For logo/icon design bright colors as all colors will light up on a t-shirt.
Black background (#000000) with no gradient or border.
Our Ideas & Additional Information
If any of you are interested in working on the website send me an email to website@luminate.it

Icons should tie into the theme of 'illumination' and be to the left of the text "Luminate.it"

This logo design will transformed into a t-shirt panel that will flash in response to ambient sound. To animate the logo the winning design will be made into 5 frames by having various parts blacked out. Artists are only expected to submit a static logo, I will get the logo animated after the contest.
The potential of animated logos can be seen from the examples in this link http://tinyurl.com/yln5nur. Note that the Luminate.it animation I have done is only to show the type of animation that is possible.

I will comment and provide feedback on designs within 24 hrs of submissions.

Top performing designers in this contest may be contacted for additional work once Luminate.it launches.
Themes
Simple
Colorful
Luxury
Modern

Entries

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Ranking
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1st

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Discussion

 
Client
I have individually commented on all submissions.
General feedback so far:
- use #000000 background only
- designs that are only text and lack an icon or some kind of creative design are unlikely to be successful.
- most icons have been placed above the text, I am also interested in seeing icons to the left of the text.
- Icons that are more abstract are preferred. Ii'm not interested in plain 'obvious' t-shirt designs because it is likely that this business will not be limited to t-shirt sales in the long term. Abstract t-shirt icons are okay.
- don't use relections
15 years ago
 
Client
General comments:
Icons that symbolise lumination/light are preferred.
Icon to the left of the logo is preferred.
Many strong entries so far. Thanks for participating.
15 years ago
 
Client
For those of you doing icons with different elements, keep in mind that the shirts will animate with 5 frames, so icons with 5 elements will animate the best.
15 years ago
 
Client
Make sure icons tie in with luminate theme. In general make sure the icon is not much taller than the logo.
White "Luminate." and coloured "it" is generally preferred.
15 years ago
 
Client
Thanks for all the entries so far. I have updated rankings.

To all recent entrants who have not been given feedback it is because your logo is not as competitive as the top 8 ranked ones.

For most designs I have asked for a underlined version and one without.

In terms of font as you can see most of the top entries are using Arial. I am happy to see other fonts but I have not been interested in ones that are too skinny, tight or difficult to read. The font is something pretty easy to change so I'm mainly interested in the icon for this contest.

When juding some of the things I will be considering include:
Memorability - how easily the logo will be recognised and recalled
Meaningfulness - how well it ties in with the theme 'luminate'
Animatability - how well the icon will animate.
15 years ago
 
Client
Thanks to everyone who has participated in this. Many entries have been brilliant.

If any of you are interested in working on the website send me an email to website@luminate.it

Cheers
15 years ago
 
LogoTournament Staff
CH requested a short extension but I could not do it until today - sorry.
15 years ago
 
Client
Designers please be advised that I requested this extension 3.5 days ago as I had selected the wrong extension length. At this stage I am mainly interested in font revisions from the top ranked designers.
15 years ago
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