This version is fresh and whimsical and the button icon is impactful and attention-getting (ie on signage from a distance, on a smaller scale such as business cards etc.). It still has a hip, clean feel as well. Not overly feminine or masculine- a nice balance between the two.
This icon is bold and hip but still leans towards a feminine side. It is nice the the letters also convey a subtle appearance of a cityscape/buildings.
I like the idea of an emblem of sorts - It feels finished and not floating. Would be very impactful on signs, cards (could be embossed) and it has a designer feel to it, reinforcing the upscale mindset.