Our Target Audience:
Demographics: Moms, adolescent or teenage kids, middle income
Psychographics: Fun, happy, image-conscious, lives life smiling
Our Ideas and Additional Information:
We are building a California-themed orthodontic practice. We want a logo that's fun (but not too cheesy or complex) and captures the essence of our love for California (sun, mountains, outdoors, skiiing/snowboarding, surfing/skating).
We typically do not like logos that include stylized pictures of a tooth or orthodontic braces, but if it is done tastefully then we would consider it.