LoveJewelLogo Design Contest

Logo Design Contest
Contests / LoveJewel

LoveJewel has selected their winning logo design.

For $300 they received 155 designs from 25 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Based in NYC - High-end jewelry reseller that focuses on brands from Greece.
Industry
Retail
Color Preferences
I like blue, white, black -- professional colorss that make you think "high fashion".
I like the look of gold tones against black but not sure how this will work on a white business card.
I don't think I prefer colors that are too bright (yellow, green,orange) but I would be interested in looking at any "outside the box" ideas.
Our Ideas & Additional Information
I would like to do something that interlocks or plays with the placement of the 'E" in Love and the "J" in Jewel. LoveJewel is one word so to make the capital letter J stand out would be nice. Also we dont sell diamonds so i dont want that in the logo.
I would also consider the idea of creating an abstract human figure that coincides with the "Love" theme. Something that ties into the emotional side of jewelry -- something all women love!
Themes
Feminine
Refined
Luxury
Modern

Entries

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Ranking
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Discussion

 
I don't like the way the "EJ" sticks out in #1. I was thinking more of an overlap betwen the lowercase "e" and uppercase "J". I actually do like the blue and yellow colors and the stars/constellation theme...but I'd like to see other ideas outside of this color scheme/theme as well.
14 years ago
 
Can I see #4, #6 and #7 in different color combinations? For example, a way to incorporate black without the black gradient background? As well as a bright color combination like the blue/yellow in #1.
14 years ago
 
Can I see #4, #6 and #7 in different color combinations? For example, a way to incorporate black without the black gradient background? As well as a bright color combination like the blue/yellow in #1.
14 years ago
 
I would like to see 3 more versions of #9:
1) using the same font for "Jewel" as you did for Love
2) using the fonts as they are, but just a different "swirl" pattern under jewel.
3) using a font for "Jewel" similar to #3 where the W is funky.
14 years ago
 
ATTENTION DESIGNERS: I would like to see a few of these designs in a more condensed "less horizontal" format. The way I'm thinking is to condense/overlap the two words in a way that makes the logo more business card and letterhead friendly. This logo will not being going on signs or billboards only for use in print.

I would nominate #9, #35, #31 and #51 as candidates for this version. Please see individual comment pages for additional suggestions.

Thanks!
14 years ago
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