LongEffectLogo Design Contest

Solutions for Brand Success

We are a full-service brand implementation company. We help our client's develop, produce and distribute all of their visual brand communicators (print, product packaging, signage and displays, promotional items, corporate apparel, etc.)

The current company logo is Blue + Gold - We would prefer not to stray too far from this color combo. Blue is definitely the more important color and we'd like to see it have some kind of dominance over gold in the logo. Some black and grey would be OK to give it some depth, but it cannot be a dark logo.

See the current logo at www.longeffect.com.
We will be introducing our new logo to existing clients (our logo hasn't changed for 30+ years) - this is not a critical concern, but please keep it in mind.

Would like to see some type of symbol with and "L" and "E" in addition to the wordmark.
"L" should be the more dominant letter.

Some basic idea's we've considered (but not sold on):
a Cursive "L" with a standard font "E" embedded somewhere in the "L" / Stamp-like logo/emblem (like Starbucks) / Rectangular stamp (like current logo) with rounded corners in two opposing corners only (i.e. rounded lower left and upper right corners).

Fast-moving + energetic would be a good thing to communicate in our new logo as well.

Would be appreciated if some of your designs showed the logo with and without the slogan.

Friendly Reminder: LongEffect is ONE word, "L" and "E" are both capitalized, but no spacing between the words