Local Kick Logo Design Contest

Local Kick has selected their winning logo design.

For $325 they received 348 designs from 43 different designers from around the world.
Contest
Logo Design Brief
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didgo
United States

Slogan

Be Found With Local Search

What We Do

Helps local businesses attract new business through interactive media techniques

Industry

Internet

Top Three Things to Communicate

#1 - Sharp, intelligent
#2 - Ethical, high standards
#3 - Fresh and energetic

Our Target Audience:

Small to medium sized business owners

Color Preferences

All, I've tried to focus on design over color up until this point. Although the look and feel of the below template will change for our new site, the general blue color scheme will be used.

http://localkick.com/lk-test.tif

I hope this helps and thank you everyone again for all of your creativity and hard work.

Dislikes: purple, pink

Themes

Simple
Playful
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 6 7 8

Discussion

Discussion

didgo
United States
Hello everyone. Thank you for the submissions so far. I like parts of each and will give some detailed feedback shortly for each once I talk to my counterpart a bit and we can consolidate the feedback.
13 years ago
didgo
United States
Some overall feedback for everyone. Focus on simple and clean. We like KICK to stand out more than LOCAL whether it be font, case, color, etc... A clever icon either over or next to the company name with tagline included is what we are finding ourselves looking for. We like blue and green, but don't limit yourself there since we can't say that any of the color combo's really stand out just yet.

I pulled a few examples of designs that stand out for me from Logopond for inspiration:

http://logopond.com/gallery/detail/64693
http://logopond.com/gallery/detail/62821
http://logopond.com/gallery/detail/21717
http://logopond.com/gallery/detail/61734

a step further with clever use of the icon:

http://logopond.com/gallery/detail/40832
http://logopond.com/gallery/detail/6034
http://logopond.com/gallery/detail/47306

Hope this helps.

13 years ago
didgo
United States
Some more overall feedback. I definitely like some of the newer entries and will give individual feedback. I did a quick ranking of the top 4. The rest I'll do later today.

I would like some deeper bolder colors and contrast to jump out a bit more in general.

Thanks again everyone.
13 years ago
didgo
United States
To be more specific on colors, I'd like to see some deep reds and oranges tried.
13 years ago
didgo
United States
The foot and boot print are great, really like those. For some other and perhaps different thoughts we also like to think of customers that choose us as 'being different' and 'wanting to stand out from the crowd', etc... Perhaps working those ideas into an image/icon would work.

Here is an image we like from istockphoto for reference:

http://www.istockphoto.com/stock-photo-8565394-difference-by-goldfish.php

Thank you.
13 years ago
didgo
United States
I am going to re-rank and clean these up a good bit today. I know that I had asked to see the KICK angled up and to the right but now that I see it, it just didn't work for me.

13 years ago
didgo
United States
I'd like to see some submissions over a black background as well please to see if those don't jump at me a bit more.
13 years ago
didgo
United States
I had a chance to discuss the rankings with my associate, so the ranking order shifted some today. I will give some more detailed individual feedback later. In general, the current top 3 really stand out so far and variations on those 3. Outside of that, there is potential and we hope to see some updates based on our original feedback.

If you feel you need some more clarity or details please feel free to comment or send me a DM.

We really like how the logos on black are turning out.
13 years ago
didgo
United States
All, I've tried to focus on design over color up until this point. Although the look and feel of the below template will change for our new site, the general blue color scheme will be used.

http://localkick.com/lk-test.tif

I hope this helps and thank you everyone again for all of your creativity and hard work.
13 years ago
didgo
United States
Temporarily re-ranking to put these side by side to look at them. I'll re-rank based on concept when I'm done.
13 years ago
didgo
United States
I really hate doing this, but I am going to extend the contest 2 days. The reason why is because my partner and one of the key decision makers for this project hasn't been able to review any of the new submissions and resubmits over the last 12 hours and will not be able to do so until later tonight.
13 years ago