The big black text stands out. The oc in the mark is interesting, although doesn't work for me in the text itself in Local so I'm not sure where you can go with it.
I had wondered if someone would do a boot print with text like #86. It's clever, but I think the way it is currently done the company name is difficult to read.
Thank you for the new submission. Once again I'd put this in the hard to read category the way the k's are done. I want to the company name and tagline to be crystal clear.