Thank you! I like the font on the new suggestions but we are getting away from the idea of communicating finance, convenience and speed. It will be great if you can give some new smart ideas for the icon. We can think for the other details later.
One more thing - the 10-K part should be muted. In the last design it draws too much attention. The muting should be achieved with different font treatment, not by simply making it smaller or faded. Also, on this stage we can work on a B&W logo.
Thanks for providing the new variations but it's not exactly what we are looking for. While we like your first suggestion it's still a way off from what we want to end up.
Can you please try to provide at least one other suggestion which is completely different from the first one. On this stage it's important for us to find designers who are capable of generating and brainstorming different ideas.
Will you be able to provide at least one more new and different concept. It's important for us to know that the designers with who move forward are capable to generate a lot of ideas. Currently none of the logos we received from all the designers is even close to what we want. On this stage we are not choosing a logo but a designer. Your initial suggestions were great but we need to see more options so that we can assure that you are capable to generate ideas.
Great! I like the idea for having elements from the nature. The problem is that it does not inspire an association with finance. If you can embed it somehow and still use natural elements this will be great.
The new suggestions are getting away from the finance field and are too playful while we look for a serious logo. #173 is nice - I like the leafs. Can you please try to develop this idea and put it more in the context of finance. Some other elements from the nature will be also interesting to experiment but they should be put in the financial context and the logo should look serious and trustworthy.
Yes, we like both #244 and #173. Combining them is interesting, definitely.
We really like your creativity and imagination but we still don't see a concept that we love. On today's discussion with the team we all said that we have big expectations for you but the concrete logos still need something. We would like to see variations on #244 and #173 and we are also open to new concepts.
#173 is very interesting. We like the leafs and how they make the logo feel fresh and vibrant. The problem is that there is not enough financial context. It will be great if you can think for some smart way of embedding a financial context in some natural objects (like the leafs).
We need the logo concept to be B&W. Also I was hoping that you will come with some other way to out finantial context except just combining the top 2 of your logos. If you have time try something different which just uses the feeling and the ideas from the other 2 logos, not copying them exactly.