Our Target Audience:
We are based in Perth, Western Australia, so the demographic is really anybody that wants to eat. Our customers are from all races and backgrounds and from all ages.
Our Ideas and Additional Information:
In the past, the image has been a copy of the Lebanese flag, with the words Little Lebanon Restaurant or Little Lebanon Cafe written across the flag, as in the attached sample. We want to keep the basic idea of the flag (which includes the cedar tree) but as we have restaurants, cafes and takeaway, we want just the words Little Lebanon incorporated into the image, so we can use it with everything without changing. We have operated for many years and are well known, so we don't need to include the word restaurant or cafe or takeaway, but I am unsure if there is benefit in included something like Lebanese cuisine or Finest Quality and Taste, or if they are best to added on printed document and signs after the logo is created. We still like the flag idea, so don't really want to completely depart from that, but want a more modern, unique or classier representation of that. Something different that incorporates the imagery and cedar tree would be fine, if it retains familiarity and looks snappy. It will be used for signage - website - app - stationery - social media - embroidery (though this is not that important).