LitFin3 Logo Design Contest

LitFin3 has selected their winning logo design.

For $475 they received 675 designs from 52 different designers from around the world.
Contest
Logo Design Brief
SMF
United Kingdom

Slogan

Litigation Finance (put below logo if using slogan)

What We Do

LitFin3 is a groundbreaking litigation funding company that will combine extensive, expert litigation funding knowledge alongside the use of web3.0 technology. Services will include:
1. Origination through an approved referral network
2. Fully managed funds
3. Warehousing and optioning
4. Syndication
5. Secondary market sales of packaged cases

There are 4 main target audience types:
1. Funders. These people will be large institutions that fund litigation cases

2. Litigation professionals. Mainly Solicitors/Lawyers, but Barristers/Counsel too. These will introduce cases to LitFin3, whilst also being appointed by LitFin3 to deliver legal services

3. Claimants who want their litigation cases funded

4. Other introducers. These will bring cases to LitFin3 to get funded on behalf of their clients (Claimants)

Industry

Color Preferences

Blue and green are usually used in financial and legal services, so I'd look at those, but happily allow all designers to look at alternative colours that they think will work.

Maybe use Purple too.

Our Ideas and Additional Information:

I really like either LitFin3 or LF3. Please submit either LF3 or LitFin3 designs separately. Happy for you to submit both, as long as in separate designs.

If you are to use the slogan, I have changed it to 'Litigation Finance' and recommend this to only be used in small lettering below the logo. Probably best to submit two designs- one without and one with the strapline.

Themes

Simple
Modern
Secure
Refined

Style Inspiration

Entries
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Discussion

Discussion

SMF
United Kingdom
Fonts I like from https://99designs.co.uk/blog/logo-branding/logo-fonts include
Garamond
Yeseva One
FF Avance
Glober
Advent Pro
Helvetica
Rock Salt
FF Meta
Uni Sans
1 year ago
SMF
United Kingdom
My favourite fonts I like from the above link include:
Aileron
Exo
Horizon
FF Din
Sassoon
Neo Sans
Uni Sans
1 year ago
SMF
United Kingdom
Maybe try a logo of 'LF3'
1 year ago
SMF
United Kingdom
I really like the grading of the colours in this design https://dribbble.com/shots/14567483-AI-Design-4-0-Scenes-01
1 year ago
SMF
United Kingdom
I don't think it works including the slogan 'Litigation Finance meets web3.0', but please add to your logos if you wish and I'll give feedback. Thanks
1 year ago
SMF
United Kingdom
If including the slogan, I would try putting 'Litigation Finance' above the logo (preferably 'LF3') with 'Meets web3.0' underneath the 'LF3'
1 year ago
SMF
United Kingdom
I'm wondering if a 3d cube design would work, whereby 3 sides can be seen, with each side displaying a letter or number- 'L', 'F' and '3'
1 year ago
SMF
United Kingdom
Can all designs submitted be either:
1. LitFin3
2. LF3

I don't want to see the two together.

If designers include the strapline, can you submit two versions:
1. With strapline
2. Without strapline
1 year ago
SMF
United Kingdom
I'd like to see LF3 in an NFT design style
1 year ago
SMF
United Kingdom
Thanks for all the designs from everyone in the last 24hrs.

I'm off to bed. I'll be back working on this from 9am UK time tomorrow.

Night.
1 year ago
SMF
United Kingdom
Feedback from the team is to look at litfin3, with all letters in lower case and 'lit' and 'fin' to be in different, flat colours and the '3' to be in a third colour or the same as 'lit'. If some cool fonts that deliver a quality, dependable and/or futuristic design
1 year ago
SMF
United Kingdom
Thanks for everyone's submissions today. It is coming up to 5pm UK time and I will be working on something else from 5-10pm UK time. I will give feedback on any submissions at 10pm before I go to bed.

Tomorrow I will be discussing with my team at 6pm UK time our favourite 5 designs to go through to the final phase of 5 designers. So please all give us your best designs by 6pm UK time tomorrow.

I can't thank you all enough for your submissions to date, as I have been very impressed with the efforts and designs from the majority of you and look forward to working with you all again on many design contests on LogoTournament once our marketing and design company is officially launched later in August
1 year ago