Litigation Finance is for cases usually over £10m, so the logo needs to deliver the confidence of top quality and assurance that the investment in the cases are safe, whilst also appealing to the crypto, NFT, blockchain and metaverse crowd. I think it needs a stronger font.
I like the basics of it, but we are now looking to who will be in the top 5 and there are much stronger designs than this, so it needs vastly improving or alternatives being submitted to have any chance of being put into phase 2 tomorrow
That looks very good. Can you play around with different colours? Maybe blue and green. Also, look to LF being in one colour and the 3 being in another, please?
If you are to use the strapline, I have changed it to 'Litigation Finance' and recommend this to only be used in small lettering below the logo, only. Do not use ‘Meet web3.0’ any more. Can you amend by adding 'Litigation Finance' under the logo, please?
If you can read the updated design brief and slogan, as well as all my comments in the discussion thread, it should give you a good steer for things we are considering. I want LF3 and LitFin3 designs to be submitted separately, as I’m not sure which one we prefer yet.
I don't think the strapline that large in font size works. You would have to make smaller. Apologies, as I thought it would look better lining up vertically with the logo.
I like the colour blending of #187 better. If you can do the same blending, but using a blue rather than purple. The green doesn't seem as well matched in #190 than in #187
I think with having the colour blending, the strapline doesn't work as it needs to be in a single colour, so please remove the strapline and look at LitFin3 in different fonts.
I like it. Could you look at doing the same colour blending, but using blue to green? Also, can you remove the outer box and make 'Litigation Finance' in larger font size than 'meets web3.0' so that 'Litigation Finance' spans across the top of 'LF3' and lines up with the ends of the logo?
This would look better, I tjink, if the blue ended where the top of the F normally would be and then the green extends to make it normally be a 3 in the green alone
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All the best,
Chris
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I would make the 3.0 in blue.
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Can you remove the strapline too, please?
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Really like the progress you are making. Thanks for all your efforts so far.
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I do like the colour blending of this design https://dribbble.com/shots/14567483-AI-Design-4-0-Scenes-01
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