Paul, I totally agree and you'll be excited to know that my colleagues voted unanimously for your Entry
#31 ... CONGRATULATIONS ... and THANK YOU for participating in my contest!!!
As you noted above, my concern is the readability of Lifestyle from a distance (my yard signs and auto) -- I do prefer this font over entry #82; however am wondering if there's a way to make it stand out a bit more (i.e., bolder ... or no gradient ... or larger font?) ... you're the expert, what do you think? :)