Lifematters Logo Design Contest

Lifematters has selected their winning logo design.

For $475 they received 216 designs from 22 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
tbayliss
United States

Slogan

Helping you navigate the continuum of care

What We Do

We began as a home care company 12 years ago serving primarily seniors, but are transitioning to a team-centered care management company providing a full suite of life management services, from home care, to companion care, to skilled nursing care.

Industry

Medical

Top Three Things to Communicate

#1 - Professionalism
#2 - Trust
#3 - Caring

Our Target Audience:

Because we're private pay only, our primary audience is the well-to-do adult children of aging seniors, although it could also include a senior's spouse. As we move toward a concierge approach to providing care, we are seeing ourselves more as a hospitality organization helping those in need get the best care possible, including home care services and caring for the caregivers themselves. We cater to those who seek the highest level of attention and service and have the means to pay for it.

Color Preferences

Our colors are pretty much set in stone, but are generally blue and orange. At the moment, we've selected PMS 158U as our orange and PMS 2965U as our blue. The font for the logo has also been approved, although I'd be open to seeing some options.

Our Ideas and Additional Information:

Because we've been in business for 12 years and have a recognized brand, we don't want to stray too far from it. In a sea of logos, ours does stand out because of its large bold lettering and a diamond-shaped mark to the left. People have said things like, "we see the Lifematters blue and orange everywhere." The attached version of the logo provided by an agency we worked with uses a diamond-shaped mark with a stylized L and M in it. Initially, we thought this would work for us, but we've since determined that we're going to use a more circular theme to describe the range of our services and have said things like, "we want to be the center of your care universe." I'm including imagery of the stationery comps that have been provided as well, as they illustrate how the angularity of the new mark does not match our new circular vision. The main thing we need is a mark to go along with the new font (unless someone has a better idea for the lettering) which better conveys our "360 degrees of concierge care." We want to be able to use a circular theme without having the mark conflict with it and want to emote a luxurious, boutique brand — think Hilton and Four Seasons. I know it's tricky with our colors and the bold font, but that's what we're trying to figure out.

Themes

Luxury
Expensive
Refined
Feminine
Simple
Colorful
Quiet
Serious
Elegant
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Print
Signs
Clothing
Desktop

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Entries
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Discussion

Discussion

eximius
United States
No logos attached. Please do so. Thank you.
8 months ago
eximius
United States
what's the new font?
8 months ago
tbayliss
United States
I must not have hit Upload when trying to add my zip file. It looks like it's there now, but please let me know if you're still not seeing it. I'm checking on the logo font and will update when I have it.
8 months ago
tbayliss
United States
8 months ago
tbayliss
United States
Thanks for the submissions so far! Please note that we do not plan to use the tagline as part of our logo, so you don't need to worry about working that in.
8 months ago