Helping you navigate the continuum of care
What We Do
We began as a home care company 12 years ago serving primarily seniors, but are transitioning to a team-centered care management company providing a full suite of life management services, from home care, to companion care, to skilled nursing care.
Top Three Things to Communicate
#1 - Professionalism
#2 - Trust
#3 - Caring
Our Target Audience:
Because we're private pay only, our primary audience is the well-to-do adult children of aging seniors, although it could also include a senior's spouse. As we move toward a concierge approach to providing care, we are seeing ourselves more as a hospitality organization helping those in need get the best care possible, including home care services and caring for the caregivers themselves. We cater to those who seek the highest level of attention and service and have the means to pay for it.
Our colors are pretty much set in stone, but are generally blue and orange. At the moment, we've selected PMS 158U as our orange and PMS 2965U as our blue. The font for the logo has also been approved, although I'd be open to seeing some options.
Our Ideas and Additional Information:
Because we've been in business for 12 years and have a recognized brand, we don't want to stray too far from it. In a sea of logos, ours does stand out because of its large bold lettering and a diamond-shaped mark to the left. People have said things like, "we see the Lifematters blue and orange everywhere." The attached version of the logo provided by an agency we worked with uses a diamond-shaped mark with a stylized L and M in it. Initially, we thought this would work for us, but we've since determined that we're going to use a more circular theme to describe the range of our services and have said things like, "we want to be the center of your care universe." I'm including imagery of the stationery comps that have been provided as well, as they illustrate how the angularity of the new mark does not match our new circular vision. The main thing we need is a mark to go along with the new font (unless someone has a better idea for the lettering) which better conveys our "360 degrees of concierge care." We want to be able to use a circular theme without having the mark conflict with it and want to emote a luxurious, boutique brand — think Hilton and Four Seasons. I know it's tricky with our colors and the bold font, but that's what we're trying to figure out.