lenscraftLogo Design Contest

Logo Design Contest
Contests / lenscraft

lenscraft has selected their winning logo design.

For $600 they received 547 designs from 83 different designers from around the world.
2nd
#299

Withdrawn

New
#302

Withdrawn

Prefers others.
#519

Withdrawn

Prefers others.
#518

Withdrawn

Prefers others.
#517

Withdrawn

Prefers others.
#516

Withdrawn

Prefers others.
#377

Withdrawn

Prefers others.
#316

Withdrawn

Prefers others.
#315

Withdrawn

Prefers others.
#301

Withdrawn

Prefers others.
#300

Withdrawn

Prefers others.
#295

Withdrawn

Prefers others.
#293

Withdrawn

Prefers others.
#291

Withdrawn

Prefers others.
#290

Withdrawn

Prefers others.
#289

Withdrawn

Prefers others.
#288

Withdrawn

Prefers others.
#287

Withdrawn

Prefers others.
#286

Withdrawn

Prefers others.
#285

Withdrawn

Prefers others.
#284

Withdrawn

Prefers others.
#283

Withdrawn

Prefers others.
#220

Withdrawn

Prefers others.
#219

Withdrawn

Prefers others.
#218

Withdrawn

Prefers others.
#217

Withdrawn

Prefers others.
#216

Withdrawn

Prefers others.
#164

Withdrawn

Prefers others.
#118

Withdrawn

Prefers others.
#111

Discussion

 
Logo Designer
lens aperture to resemble origami to play on the craft aspect of the name.

(This comment references Entry #111)
15 years ago
 
Client
Blink,

It's an interesting approach. I am not a fan of the color scheme in #118... it reminds me of ice. I much prefer the flatter color scheme of #111. The 'folded paper' approach is clever, and appeals to my love of the Japanese aesthetic. I'm a little worried that this would not work well when reduced in size. I'd be curious as to how you see this being rendered as a favicon. The 'fold' lines maybe a little too thin.

I'm also not fond of the font. I like the font in #17 much better.

Just in case you missed the note, I'm looking for a fairly minimalist icon that can also be used as a watermark on my photos. Lastly, I'd like the icon to work in very small 16x16 'favicon' format for my web site.
15 years ago
 
Logo Designer
thanks for your great feedback. I have slightly simplified the mark to allow for a favicon creation. I have linked below to an example of a favicon version to show you that a quick generator can create one that's easily distinguishable. I do quite a bit of web design so i am certain you shouldn't have issues shrinking this mark.

http://www.degraeve.com/favicon/favicon.ico?171.998556043071

(This comment references Entry #164)
15 years ago
 
Client
Blink,

I don't think that it works as well with the graphic portion so large... I liked the proportions of your original attempt. The favicon you linked to was unrelated to this design. :-(
15 years ago
 
Logo Designer
My apologies. I will try re-link to another version for you. I will also resubmit a version with the same proportions but with a more solid look to allow for even simpler shrinking. Sorry for the broken link and thanks again for the great feedback.
15 years ago
 
Client
If you could, please put a 16x16 favicon version up in the corner, so I can see how the logo scales to that size.
15 years ago
 
Logo Designer
here is a link to an image of an example favicon i quickly whipped up. I cannot place it on the logo unfirtunately as it is against LT rules to. Let me know if the link doesn't work but it should. Some of your top pics will likely have more issues being converted as they don't contain enough of a contrast in color. I will gladly supply you with the favicon.ico file should you ultimately choose my design. :)

http://i274.photobucket.com/albums/jj270/biink/favicon.jpg
15 years ago
 
Logo Designer
here is a slightly larger version for you.

(This comment references Entry #216)
15 years ago
 
Client
Oh, you're right that does work, though I would probably put it as charcoal gray on white. But I can see that it fits, thanks.

I think you misunderstood my comments. I don't think that #216 is any different from #111... just bigger. I'm looking for a version where the 'fold lines' are a little more pronounced, perhaps with subtle shading.

I would also be interested in seeing variations of this logo, if you feel like playing around with it a little. But I'm really liking it.
15 years ago
 
Client
Oh, one more thing in case you missed it earlier. I'm not liking the font very much. I tend to like the Trebuchet MS font that some entries have used (such as the logo in #17), and I'm curious as to whether you think this logo would work with a similar very minimal font.
15 years ago
 
Logo Designer
as it happens that's one of my top 10 fonts so I will definitely drive it into the design (should fit perfectly). I will submit a variation with the shadows pronounced and some design variations. I have a feeling though this one wont benefit from too much change. Thanks for getting back to me, its a pleasure to actually have some 2 way with a CH.
15 years ago
 
Client
I think #111 is still the strongest of the bunch. Can you submit a version with the font from #220? The stronger shadows don't work, as you may have expected they wouldn't.
15 years ago
 
Client
A designer friend of mine suggested using a font that implies the 'origami' (maybe something japanesque), or that is hand-written, to emphasize 'craft'.
15 years ago
 
Logo Designer
Agreed on the shadows. It has taken me some time but I have prepared 11 different variations of font for you (some custom) as well as the trebuchet version.I personally like your first choice but some of the oriental style fonts stand out really well. Hope you like them.
15 years ago
 
Logo Designer
here is a version on black to define it more.

(This comment references Entry #299)
15 years ago
 
Client
Eeeek, the asian-style fonts look scary. Sorry to make you go through all of that work.
15 years ago
 
Logo Designer
HAHA yeah i am glad you agree and it was no trouble. I would rather try and have you be happy that you dont want it then wonder. Let me know if you want any font adjustments/layout changes on your current picks. (looks really nice blown up)
15 years ago
 
Client
One thing to think about. My nickname is 'coyote', and the origami figure *almost* implies that. Want to play with that idea?
15 years ago
 
Logo Designer
Sure. I am not sure how to combine the two but if I am able to I will submit a new variation.
15 years ago
 
Logo Designer
After having a play i was able to get a really cool result. This wont be as legible on your favicon but im loving the logo. The reality is that favicons rarely look great and aren't overly important in the scheme of things. It should still work just not as clear as before.

(This comment references Entry #315)
15 years ago
 
Logo Designer
the favicon actually looks better than expected. Heres a copy

http://i274.photobucket.com/albums/jj270/biink/favicon-1.jpg
15 years ago
 
Client
I think it would work better if you kept the 'tail' from #302, perhaps trying a variation where it was thinner. I'm not sure, however, that I do like the 'coyote' variation.... the original may still be better.
15 years ago
 
Logo Designer
Shrunk down the tail for you. Much better result. Not sure if it detracts from the overall concept though.

(This comment references Entry #377)
15 years ago
 
Client
I think it does detract. I'm back to the original. Honestly, it's currently a toss-up between this design and my current #2 selection... I am not sure which direction I'll go.
15 years ago
 
Logo Designer
Sure that's not a worry. Well good luck with the judging then. Obviously am biased but my design does play to more aspects of the name. Thanks for making it a pleasure so far Ron. Fingers crossed.

Barry.
15 years ago
 
Client
Blink, a designer friend suggested a little shading towards the bottom of the figure to make it look more 'paper-like'. Not sure what she meant by that, but wanted to feed that back to you. The shading you've done in the past for the 'folds' has killed the subtlety of the design, so she may be wrong on this, but I wanted to put it out there.
15 years ago
 
Client
I extended the contest by 2 days to give me a little more time to decide, and you a little more time to tweak. Hope you don't mind.
15 years ago
 
Logo Designer
No worries Ron. I have created a few variations for you. One i have defined the shadows slightly, ,the other I have created an entirely new crisp version of the mark. Both are in the layout you have as your preference and the last is a simple tweak on the second. Hope you like em.
15 years ago
 
Client
I do like them, especially #517, but I still feel like your previous entry is stronger. I'm going to decide this tomorrow. Thanks!
15 years ago
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