Learning Enhancement Centers Logo Design Contest

Learning Enhancement Centers has selected their winning logo design.

For $300 they received 97 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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Media Partners
United States

Slogan

Unlocking Intelligence For Life

What We Do

We treat and correct the causes that inhibit learning due to learning disabilities, dyslexia, attention deficit disorders, and auditory processing disorders.

Industry

Education

Top Three Things to Communicate

#1 - Individual attention
#2 - Solutions to problems - not just learning to cover it up
#3 - LEC is highly specialized and not like other "franchised" learning centers

Our Target Audience:

Adults who suffer from learning disabilities or who have a family member who suffers from a variety of cognitive issues. In most cases the target audience would have above average incomes and have a professional occupation. They would be soccer moms and dads.

Color Preferences

Not really sure about colors.

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Media Partners
United States
I like the colors in #7 and #11. I like the graphics in #7. The client has a difficult name to make work in a logo so I know it is a challenge. Add in the slogan (which is unlocking - not unblocking from #10 <g> ) and you have enough words for a small novel.
I've mentioned in some of the individual comments the following: Text must be clear - no shadows - as it will be mostly used in print. With that in mind, the logo should be easily convertible to gray scale and look good in bw for newspaper.
This client has a large part of their business working with adults who are struggling with undiagnosed cognitive issues. ever have a hard time listening to your boss drone on and on? Maybe it's not the boss - it might be you! With that in mind the logo needs to work for adults, also.
13 years ago
Media Partners
United States
I'm still partial to #23. I do like the font and layout of text in #28. That bold look would reproduce well in print. #16 text is also bold and would reproduce well. I knew the text layout would be a challenge with this client due to the name - and that has been the case. The stacked text in #16 and #14 is growing on me.
The best graphic of the bunch is #23 which is probably why I'm more partial to the design. #28 and #29 LEC in a box (just the box though) I like, also.
13 years ago
Media Partners
United States
I have to extend the contest by two days - I just realized it ends on a Saturday - that won't work. It has to end on a weekday so we can look at the submissions at work and then rank them on Monday.
I like the font of #36 & #38. The concept of #34 is good - I especially like the placement of the line under the graphic and extending under the name with the slogan underneath - looks real good.
13 years ago
Media Partners
United States
With less than a day to go I am happy there is some diversity to pick from. The working (and reworking) of the text has been impressive and greatly appreciated. Thank you to everyone who has submitted; your contributions are terrific! I wish I had just a little of your creativity and imagination. I know what I like - I just can't create it from a blank canvas like you all can.
13 years ago
Media Partners
United States
The last few minutes and a lot of entries coming in. Thanks! I think #66 does the best job of anyone with spacing the name - that really is well done. I could put that on a billboard and it would be seen clearly. Out of new bunch of graphics, I'm fond of #89 for its simplicity.
One thing I look for when selecting the logo is the cost of reproducing the image. Gradients, multiple colors, shadows, intricate designs all look great but slapping that on a billboard or in an ad can be a challenge. It's especially difficult if I have other elements that are all fighting for attention. It doesn't have to be boring; it does have to be something with a long shelf-life and look good in all media.
We are meeting with the client this week and will have our final selection on Friday. Also, we have another logo tournament starting soon for another client.
Thanks again for your creativity!
13 years ago