LEAPLogo Design Contest

Logo Design Contest
Contests / LEAP

LEAP has selected their winning logo design.

For $875 they received 840 designs from 77 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Shared Prosperity and Equal Justice For All
What We Do
LEAP drafts progressive legislation to expand economic opportunity, voting and democracy, clean energy and secure criminal justice reform.
Industry
Non-Profit
Color Preferences
No limit but please submit original design in grey and white or black and white, so we can focus on the design first and the color later.
Our Ideas & Additional Information
We want fighting, justice, grassroots energized base and passion.

We're looking for a logo that conveys, graphically, our mission and what we do: write progressive legislation.

Ask yourself, in what way can I creatively incorporate this? Playing off the word "leap," alone is not what we're looking for.

Please Take a look at the logo snapshots of Justice Democrats, Brand New Congress and Local Progress included below - they convey what the organization does. We are also looking for something that can be scaled up or down onto non-digital platforms.

I am also including the following link for reference and inspiration,because it has creative logos which function organically as a whole:
https://www.awwwards.com/99-creative-logo-designs-for-inspiration.html

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Discussion

 
Hi all, thanks for sending these designs so quickly. Unfortunately many of these seem to be "stock" or computer generated. We are looking for something elegant and professional, while also modern and inviting. Please submit all your designs in grey font, and we can decide on the color later. Please don't copy other stuff out there or send us generic designs. We really want something eye- catching and we'll put together. Do you know the Justice Democrats Logo? It conveys what Justice Democrats do. Looking forward to seeing all the new designs.
7 years ago
 
Thank you for all the new designs! I like the idea of a leaping "A" and I like playing with the E to suggest equality, but we want to differentiate ourselves from the Equal Justice Initiative, and the Marriage Equality logos, and also stay away from what looks hackneyed and corny. I also like the designs that suggest INNOVATION AND FORWARD MOMENTUM. I have left some comments on specific designs. Looking forward to seeing what comes next!
7 years ago
 
If you included a graphic, please try to INTEGRATE it into the word, so that it functions as a whole. Also, no stars or shield please - too suggestive to me of the Confederate flag or Insurance Companies. Thanks all. Keep the designs coming!!
7 years ago
 
I am seeing so many generic designs here. Please don't submit if it is the word LEAP in just some blah font. We are looking for something creative! Take a LOOK! https://www.awwwards.com/99-creative-logo-designs-for-inspiration.html
7 years ago
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