Company specialized in gold exchange (buy & sell coins and bars) and provides financial information focused on gold and precious metals
Industry
Financial
Top Three Things to Communicate
#1 - Gold (coins and bars)
#2 - Buy and Sell
#3 - Trustworthy
Our Target Audience:
Profesionnals and private individuals
Adults with high purchasing power and high revenus
Men and women
Location : France (city and countryside)
People investing in gold are afraid of financial and economic crisis. they want to protect against inflation.
People disinvesting in gold just inherit and/or need money
Color Preferences
Yellow (gold) and/or Blue and/or black
Themes
Serious
Secure
Masculine
Simple
Quiet
Luxury
Classic
Commonplace
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
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