Lang Group ConstructionLogo Design Contest

Lang Group Construction is a leading home remodeler in Wisconsin. They do upscale renovations and additions on lake houses and primary residences. They offer full design services and seamless project management. What sets Lang Group Construction apart from its competition is its commitment to details from start to finish. For the past 20 years, they have relied solely on referrals and word of mouth. Today, they are looking to update their brand to reflect their high-end offerings. While their work is considered high-end, their brand and the people behind it are down to earth, empathetic, and genuine. Their logo should reflect this balance between between approachability and luxury.

This client gravitates to masculine forest colors. Navys, dark greens, tan/golds and greys.

We DO NOT want any super literal imagery - saws, hammers, rooflines.
We gravitate to logos that combine modern and vintage -- it should be timeless and sophisticated but approachable.
The word "Lang" should be the focal.

UPDATE: So far, many of the ideas are very wide and bold. It doesn't seem like many designers have referenced the uploaded images.