Lane Caputo Compensation Inc. Logo Design Contest

Lane Caputo Compensation Inc. has selected their winning logo design.

For $400 they received 260 designs from 44 different designers from around the world.
Contest
Logo Design Brief
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lanecaputo
Canada

What We Do

We are a boutique executive compensation consulting firm that advises the boards of directors of our client companies on the appropriate and defensible structure of executive compensation to conform to good governance practices.

Industry

Consulting

Top Three Things to Communicate

#1 - Professional
#2 - Independent
#3 - Niche/Exclusive

Our Target Audience:

Senior corporate executives and Boards of Directors. Predominantly sophisticated, middle-aged males with significant business-savvy and experience.

Color Preferences

Preferably strong colors - no pastels (for example, If you are going to use green, use a strong green rather than something like sage).

Themes

Masculine
Expensive
Serious
Refined
Secure
Simple
Quiet
Luxury
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
2nd

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Discussion

Discussion

lanecaputo
Canada
We would like to see variations of letterform marks to include both "LC" and "LCC". In addition, we would like to see some variations that include "Lane" and "Caputo" in seperate colors.
13 years ago
lanecaputo
Canada
We like the direction many of you are headed with the orientation of the letterform marks on the same line as the wordmarks. Would like to see also some attempts to incorporate graphics that are representative of what we do (e.g. as in design #13 with the boardroom table). NO DOLLAR SIGNS however... Thanks everybody for your ideas so far.
13 years ago
lanecaputo
Canada
We have noticed several letterform marks that use negative space to define some of the letters in the mark- like #12 above and the winning design in the following contest: https://logotournament.com/contests/lehmann_partner_informatik_ag

Can anybody think of any other variations using this kind of concept?
13 years ago
lanecaputo
Canada
Wow- everybody has stepped it up a notch- this is becoming difficult to pick favorites. Expect ranks 1-12 to change frequently as everybody here has their favourites. Although we like the typical corporate blue/grey colour schemes, we're certainly open to other colour combinations. Thanks for the great ideas everybody.
13 years ago