La Ruche Du Bois is an on-line shop.
But, it's more than a shop, it's a place where sawmills and wooden-products buyers can meet, at last.
Today, there are on average 5 levels of intermediaries between the sawmills and the end-users.
Thanks to the Internet, we now have the means to overcome issues like logistics that made it impossible for sawmills to sell straight in the market, and go around the DIY distribution networks and the like.
The logo must convey these info, and above all the very fact that it's "direct from the sawmill" (what the slogan says).
It should show that it's about connecting ends: this website will collect many small orders and organise this network a bit like featured in this video:
http://www.youtube.com/watch?feature=player_embedded&v=sVNSOkiH29oSo, the logo should also communicate dynamism & community
Entry #2 -
Nice, I like the pictoral mark & the effect of the circle. Nice colours, well balanced.
The slogan might be a bit too discrete. And, as I just added, some more "dynamism" and "community" would be welcome