humans + nature + balance
What We Do
KIN = related; relatives. We are all from the same elements that make up the universe. Humans, animals, plants and non-living things are created from the same stardust. So we are all kin to each other. That said, we need to respect each other. KINDOM is a company that designs, sources & manufactures sustainable, eco-friendly apparel & accessories in varying degrees, depending upon the comfortability of the customer. So apparel and accessories can be either super eco-friendly (hemp, for example, natural fabric and vegan), or silk (natural fabric but not vegan). The goal is to join other eco-friendly companies so that customers have more choices and perpetuate respect in nature by being sustainable and therefore lessening the pollution and damage to the planet, while recognizing that some customers are more sustainable than others. It's trying to find the balance between humans and nature, while encouraging respect to each other.
Top Three Things to Communicate
#1 - The relationship of humans + nature within a "KINDOM" (related to each other)
#2 - BALANCE
#3 - SIMPLICITY
Our Target Audience:
Customers are those who are concerned with the greater whole and want to make a difference by buying responsibly and getting sustainable products. They are cultured and educated. The millennial group of these customers travel often and value experiences. The older group of these customers have children and/or grandchildren, and are concerned with the environment and the world that their descendants are growing up in.
One color with options of two-color. For example, maybe create a metal buckle or pin with the one-color, but a two-color could be an embroidery on a shirt.
Our Ideas and Additional Information:
"Kindom" denotes some kind of monarchy, and in this day and age we need another world, another realm, a utopia where we can all be respectful of each other and live in balance with nature. So maybe some kind of simple crown or a scepter (like the Vivienne Westwood emblem scepter globe logo; but no religious symbols)? Or a shield/crest?
Please to try to incorporate some kind of abstract or symbolistic images of humans and nature, or parts of.
Also try to maybe incorporate "balance".
Ideally would like something positive/negative. Also simple enough that can fit as an app logo, if need be.