Kim Lundgren Associates, Inc.Logo Design Contest

Logo Design Contest
Contests / Kim Lundgren Associates, Inc.

Kim Lundgren Associates, Inc. has selected their winning logo design.

For $675 they received 458 designs from 49 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Customized Solutions for the Community You Want
What We Do
KLA delivers solutions to help local governments create sustainable communities.
Industry
Consulting
Color Preferences
We don’t mind staying with a green as it does speak to the “sustainability” piece, though we worry it’s a big overused in that context. Don’t like bright, lime greens. Blue we like b/c it represents professionalism and trust in our minds but can also be a “sustainability color.” We like aquas and teals but nothing too bright or playful as our audience is looking at this in a work/professional context.
Our Ideas & Additional Information
The primary reason we want a new logo is we are switching from “Kim Lundgren Associates” to “KLA”. We would like to see two versions: one that just has “KLA” and one that includes the full “Kim Lundgren Associates” along w the KLA as that context might be needed for a while. We don’t mind keeping a globe/planet Earth like we have currently though not quite so prominent. We had toyed with the idea of whether a globe or similar would fit inside the triangle part of the “A.” Would really like to have some way to represent communities, though a typical city skyline/silohuette is sometimes tough b/c smaller cities associate that with just big cities – but could be a way to do something of that nature that speaks more to “communities” than to “cities.”
We want something simple and clean (feel like current logo is too busy) but not too simple (more than just some text treatment).

Here is some additional KLA context based on a recent branding exercise:

Impact: At its very core, KLA’s mission is to Save the Earth – to ensure that all species have a clean, safe planet to call home now and forever.
Inclusivity: We believe that everyone can and should do something to minimize their impact on the Earth– at KLA we can’t do it alone. Every individual can do their part and we believe that local governments have a unique opportunity to lead their community toward a more sustainable future
Innovation: We believe that one important way to achieve a sustainable future is through innovation.
Authenticity: KLA’s work is grounded in environmental science and community planning. We have a clear understanding of our clients’ challenges because we’ve been in their shoes and know how to make their jobs easier.
Leadership: We want to raise the bar on how everyone takes action towards ensuring clean, healthy, and thriving communities across the globe.

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Discussion

 
Client
all these are looking good. I would like to see a but more creativity within the KLA. We want a logo where the KLA can stand alone. Also please have a look at the following link: http://www.kimlundgrenassociates.com/sustainabilitydashboard/ if you click on "Take a Tour" the first slide on the video has a very clean looking KLA. Would like to see more of that. I am really liking the Royal Blue color and the green, but let's not have the green be too bright. Thanks!
7 years ago
 
Client
i would be curious to see some of the primarily blue logos try to apply just the smallest amount of red into it. I do not think the red will work in a green logo
7 years ago
 
Client
these are all looking great. Thank you all for the effort!
7 years ago
 
Client
Thank you all for submitting design options. We are impressed with your skills and overwhelmed with the response. We will update the ranking later today. Thank you!
7 years ago
 
Client
i really cannot thank you all enough. These designs are very thoughtfully created and the quality is extremely high. We greatly appreciate your time and effort in helping us think through our new logo!
7 years ago
 
Client
so we are going to need to make sure this logo will work in black and white. Could each of the top five designers, please submit what their top rated design will look like in black and white?
Thank you!
7 years ago
 
Client
Thank you all so very much for your efforts! There were so many great designs to choose from, it was a difficult decision.
7 years ago
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