KICK HASSLogo Design Contest

We import prime HASS Avocado from Mexico to Costa Rica. Both fresh fruit and processed avocado (pulp, halves, guacamole, etc.)

Our target audience are two: Foodservice buyers (for the processed line) and retail shoppers for the fresh fruit.

While fruits historically do not market much with a brand, we would like to create brand recognition with our avocados.

HASS is the variety of the most famous and delicious avocado.

By combining the words "Kick Hass" somehow we are bringing a link to the "kick-ass" common phrase. We believe is a interest game of words. However, we do not want the brand to be perceived offensive but rather funny and catchy.

Avocado consumption is growing rapidly around the world based on its taste and nutrimental attributes.

Some of the application could by one-inch stickers for each fruit, thus logo needs to be in such a way that small applications are suitable.

No strong preference

Logo should be able to appeal both to foodservice buyers (for the processed line) but also to retail shopper who will buy the fresh fruit

Messages to be convey: nutritious, healthy, delicious, fun