Welcome to logo tournament. I hope I can be of service to you. I specialize in Real Estate logos and I have had great success with Keller Williams clients on this site already. I have a pretty good grasp of KW's branding vision, and have established off site continued working relationships with some of these clients.
Here are some KW clients who have selected my work here on Logo Tournament :
"love the your work!!! I am sharing this with many of the agents in my office to let them know what a cool logo you did for me. I'll try to get you some more business. - Please feel free to use me as an example of a very happy customer!!" - Tracy O'Kane ---------- "Paul, you are amazing! The new logo is everything I wanted and more. I can't wait to do more...Thank you!" - Cindy Quick
I try to keep them unique and shy away from the stereotypical logos that can dominate your industry. I also feel it needs a boldness to make it recognizable on a sign from a distance...even before the words can be read. Thin lines and words only tend to be hard to read from a distance and are proven to not "stick" in ones mind. I try to give a unique icon that invokes a memory of recognition even without the client needing to read the wordmark.
I often choose elements using the "Little White Picket Fence" as it is often tied to the American Dream of home ownership. This design has done well for many Realtors, because of the sense of "home" it invokes.
I like the statement you made in respect to how you like to see your designs for Keller Williams. Quote “boldness recognizable see from a distance”. With that in mind please will you come up with something that is outside the box and can produce the following:
1) A team feeling which includes the buyers and sellers. 2) Color green that presents the environmental awareness 3) A design that will capture all levels of the real estate market both buying and selling. 4) Something which is outside the box even for Keller Williams.
I am looking at having the logo on all the traditional areas of advertising and at some point it could involve TV. Please do not use letters as part of the logo as it does not appeal to me.