K-Zone Logo Design Contest

K-Zone has selected their winning logo design.

For $400 they received 284 designs from 70 different designers from around the world.
Contest
Logo Design Brief
Hide
KZone
United States

Slogan

Get in the Zone!

What We Do

Family Fun Center, Lazer Tag, Indoor Virtual Golf, Video Arcade and Lounge.

Industry

Entertainment

Top Three Things to Communicate

#1 - Cutting Edge Entertainment Technology
#2 - Exciting and Fun
#3 - High End, Refined and Polished (not cheap)

Our Target Audience:

Age: 12 to 26
Mostly males but must be family oriented
North East USA,
Middle to high income
People on Vacation

Color Preferences

Black, Blue, Orange, Red
Not: Purple, Green, White

Our Ideas and Additional Information:

The brand for our region is the Killington K shown in their logo.
http://www.killington.com/summer/index.html
Obviouslly it can't be the same K but gives you an idea of what is familiar for our area. Killington Resort is not a competitor of ours and will compliment our business.

Themes

Playful
Modern
Adventure
Simple
Expensive
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
3rd

Withdrawn

4th
5th
6th

Withdrawn

7th

Withdrawn

8th

Withdrawn

9th

Withdrawn

10th

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

Withdrawn

New
New
New

Withdrawn

Withdrawn

New

Withdrawn

New
New
1 2 3 4 5 6

Discussion

Discussion

Baco
United States
so do you want a k like kilington? or do you want something different?
13 years ago
KZone
United States
the K should be different enough so that we do not violate copyright. But if someone identified the K in K-Zone with Killington that would be a good thing. Does that help clarify?
13 years ago
KZone
United States
We've started ranking the logos but wanted to let you know that the top Logos are all very close. There is no one logo that has a clear lead.
13 years ago
KZone
United States
We like the wordmarks so far but nothIng has really jumped out at us yet. We also would like to see some pictoral marks that are dynamic and exciting.
13 years ago
KZone
United States
So many great entries; Judging is going to be difficult. This has been our first experience with LogoTournament.com and, quite frankly, we are blown away with the quality of work and the number of submissions. Especially in the last hours of the contest. Thank you to all the designers. I just wanted to let you know, that because of the 4th of July Holiday and vacations, the 3 K-Zone partners will not be able to meet in person for a few days. We will likely select our winner towards the end of the Judging period.
13 years ago
JR2
Bulgaria
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
https://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
13 years ago
KZone
United States
JR2, thank you for the info. This isn't our first contest. Our three partners have been away this week and thus have't been able to get together until now.
13 years ago
KZone
United States
We needed to Extend the Judging because our partners have not been able to meet to discuss the submissions until tonight and we have narrowed to the top 10 but we have some minor change requests for the leaders. Thank you to all.
13 years ago
doncorvair
United States
Re: #71 - Please let me know of any revisions needed, thanks.
13 years ago
doncorvair
United States
Re: #211 - #212 - #213 ; I revised the K as requested on #211 & added golf ball & burst on #212 & #213
Thanks.
13 years ago
Eightball Studios
United States
Can you please give me some feedback on my entries as to why you did not like them. This way I can improve upon them.

Thanks in advance!!
13 years ago
Robbert
Netherlands
Would like to hear from you what you like or don't like about my ideas too. Thanks in advance!
13 years ago
dontblinkdesign
United States
Hello,

Just some friendly feedback from a branding specialist.

Consider entry #63 but a different color option if you are targeting a youthful market. It has a uniqueness and fun feeling (and no, I am not associated with the designer at all). Currently your top pick #59 already looks dated to the 1990's and the poor photoshop bevel effects will not translate to a small size with our reducing readability. Although if converted to a one/two color logo with no blur or armature effects, it could definitely work.

I hope you find the exact logo your looking for.
13 years ago
KZone
United States
Hello Dontblinkdesign,

Thank you for the feedback. We really have about 4 or 5 top picks right now. We thought we were extending the judging period and thus thought only the first place design could submit revisions. We had ask that the designer of #59 rovide some alternatives to make the K stand out more. Somehow the whole contest was extended and not just the judging. As you can see we are now asking for minor revisions to #175.
13 years ago
GraySource
Philippines
Hi KZone. Just want to ask if you saw this design... #142
13 years ago
Eightball Studios
United States
I stopped entering because there is no concept of feedback here. My designs were only in the beginning phases (like sketches), but no feedback and no response to these posts either. I feel somewhat ignored here. How many other designers and design possibilities did you lose do to the fact that you will not simply give feedback and ignore posts that are asking for it!
13 years ago
Robbert
Netherlands
Have to agree with Eightball there. I find there are really good concepts on the bottom of the list tagged "New/Unranked" (my concepts left aside), and some horribly simple text only logos on the top spots. Would definitely have submitted more ideas if I had gotten some feedback on current submissions.
13 years ago
KZone
United States
Hi Robbert and Eightball,
Sorry we haven't been able to provide individual feedback on all 250 submissions. Last week we gathered our partners together and had to narrow the field and focus on refining the designs concepts that were in the top 10. I'm new to LT but I thought by putting many designs in the Not Interested columns and ranking other designs, that was one way of provide broad feedback of what our group was looking for. I may be wrong about this also but I thought only the top 11 designs received place points and a shortlist ribbon. If that's correct than it is just to time consuming to continue to rank every design that is submitted. If every ranked design does get shortlist ribbons and points we'll take the extra time because there obviously has been a lot of great effort by all the designers. In the end we have to choose one.
13 years ago
KZone
United States
SpeedLogo: Thank you very much for that information. We didn't know that about every ranked entry. That information is very hard to find on the site.
13 years ago
Robbert
Netherlands
SpeedLogo: the CH is right, this information should be easy to find for CHs. You should somehow simplify and implement that text on the page where contest holders can rank the designs. That way the designers don't have to repeat that text on each contest they enter.
13 years ago
KZone
United States
This comment was about the Ranking Process and probably better for the forum so I moved it there. If you are interested here is the link:
https://logotournament.com/forum/general_discussion/3013
13 years ago