K & L Freight ManagementLogo Design Contest

Logo Design Contest
Contests / K & L Freight Management

K & L Freight Management has selected their winning logo design.

For $275 they received 83 designs from 12 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
We go the extra mile
What We Do
Expedited freight transportation
Industry
Service Industries
Color Preferences
"K & L" Blue (for sure) other colors don't mind, pick whatever!
Our Ideas & Additional Information
Our branding for the last 14 years has been our "K & L stamp" - we don't want to loose the branding that we've had all these years, rather just want a fresh, new spin on our trusty 'ol stamp! Must incorporate that somehow or we will not consider it. Our business has grown from a 1-man show to a 6MIL family/close-nit company and growing! We want our new logo to reflect our status as a reliable, player in our industry that big name customers of ours have trusted for years- once we have a big name customer, we don't loose them because of the value we bring them- they rely on us & trust that if anyone can move their freight as quickly and creatively as possible and keep them in constant communication -it's us! You just don't find that kind of service elsewhere in this industry.
Themes
Masculine
Secure
Refined

Entries

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Discussion

 
Client
For more insight to our company you can check out our website - www.KandLFreight.com on fb - www.facebook.com/KLFreight on Twitter @KLFreight !

Also - curious to know what the K & L stands for? It's the initials of the owner's daughters, Kaitlyn & Leigh Anne (me!) =)
13 years ago
 
Client
Thanks! I can tell I really like where this contest is going :) Keep 'em coming!!
13 years ago
 
Client
Just a random thought...could be cool - if someone takes my current stamp and makes it into a wheel somehow... =) You guys are awesome! Keep 'em coming!

>I think that in the modern "clean" logo style the wheel isn't going to work because it strays too far from recognizable. But maybe with the old stamp style with the rough edges that could translate to tire treads or marks...
13 years ago
 
Logo Designer
Good Point Leigh Anne, your tire idea is interesting but are you a tire company?
13 years ago
 
Client
No we are not a tire company-we are a total transportation company...we handle everything from big semi trucks, straight trucks, cargo vans, specialty equipment and air freight! all of which are Expedite (time critical, must make small appointment winows) shipments. So I would like something to convey either speed or time. The tough part about speed is that we don't want to say our drivers go over the speed limit- we just schedule better and get things from point A to point B a legally fast as possible. Maybe a clock incorporated would give the feeling that they call us when they have a tight schedule. I'd love to see more ideas!!
13 years ago
 
Client
I'd like to re-rank the logos this morning but I am on vacation and all I have is an iPad and it won't let me drag them to rank. I will the earliest be able to re-rank is Sunday night (Chicago time)... Sorry for the anticipation. I promise I will keep giving feedback though!!
13 years ago
 
Client
Hi I am back and will give LOTS of feedback today! Designers please bring all your ideas!! =)
13 years ago
 
Client
Having "motion" at the right side of the logo gives me an opportunity to extend a stripe across a truck with that, which a lot of trucking companies do lines across their trucks!
13 years ago
 
Client
Extended lines makes me think of a road, which plays into miles - with "we go the extra mile" slogan. Maybe a bigger play into that road (straight and dashed lines) would be cool?!!
13 years ago
 
Client
Lets see some more color used in the next logos!
13 years ago
 
Client
We are in the last stretch - last day and half of the contest! We have not picked a final winner yet so keep your logos coming in =) Appreciate all of your efforts, you've all done a great job so far!
13 years ago
 
Client
We have determined our winner, so no need to submit any new ones. Thank all of you again we loved them all!
13 years ago
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