What We Do
Work with clients to find a way to support their health through nutrition and lifestyle changes.
Top Three Things to Communicate
#1 - Health and longevity
#2 - Confidence
#3 - Openness to change
Our Target Audience:
-Women and men ages 18-65, looking to improve their well-being through nutrition.
-Location - primarily North America
-Income - household income $65,000 +
-Occupation - professional - work in or out of home
-Education - high school and higher, but more likely to have some post-high school education
health and healthy living; keep current on world events; critical thinkers; open to hearing new ideas; open to change; focused in their work and interests; open to exercise, or currently physically active; value opinions of others
Green, blue, white, grey, and black - any of these colors, but not necessarily all of them at once.
Our Ideas and Additional Information:
I tend to like more simple, less overwhelming or detailed logos - ones that would work well large or small scale. Many of my clients will be looking at my web presence on their phones, so the logo should work well there as well as on a larger screen.
I prefer sans serif fonts, but would be willing to look beyond that.
Juniper plants/tress are said to be symbols of, amongst other things, health and protection.