Juniper Nutritional Therapy Logo Design Contest

Juniper Nutritional Therapy has selected their winning logo design.

For $275 they received 134 designs from 18 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
junipernt
United States

What We Do

Work with clients to find a way to support their health through nutrition and lifestyle changes.

Industry

Education

Top Three Things to Communicate

#1 - Health and longevity
#2 - Confidence
#3 - Openness to change

Our Target Audience:

Primary audience:
-Women and men ages 18-65, looking to improve their well-being through nutrition.
-Location - primarily North America
-Income - household income $65,000 +
-Occupation - professional - work in or out of home
-Education - high school and higher, but more likely to have some post-high school education

Psychographics:
health and healthy living; keep current on world events; critical thinkers; open to hearing new ideas; open to change; focused in their work and interests; open to exercise, or currently physically active; value opinions of others

Color Preferences

Green, blue, white, grey, and black - any of these colors, but not necessarily all of them at once.

Our Ideas and Additional Information:

I tend to like more simple, less overwhelming or detailed logos - ones that would work well large or small scale. Many of my clients will be looking at my web presence on their phones, so the logo should work well there as well as on a larger screen.

I prefer sans serif fonts, but would be willing to look beyond that.

Juniper plants/tress are said to be symbols of, amongst other things, health and protection.

Themes

Simple
Modern
Feminine
Necessity
Refined

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

junipernt
United States
Hi designers - thanks for taking part in this contest. I originally put five colors to work with, but I'd like to remove blue and grey from the list. Also, I prefer more muted versions of green, but I understand the limitations with that. Thanks again!
3 years ago