Journey On Logo Design Contest

Journey On has selected their winning logo design.

For $300 they received 181 designs from 43 different designers from around the world.
Contest
Logo Design Brief
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Journey On
United States

Slogan

Journey On to Your Success alternative Be and Help Others Become

What We Do

We are a training, development and speaking company which focuses on improving influence, calculated risk-taking and negotiation through compelling communication, inspired courage and creative solutions.

Industry

Consulting

Top Three Things to Communicate

#1 - Have the courage to take some calculated risks or try things differently.
#2 - Understanding, community, communication and strategy will improve your success.
#3 - You were created to be and become. You don't have to be perfect because life is a journey.

Our Target Audience:

We are targeting professionals (and those who lead them) who must "sell" themselves and take calculated risks to advance their professional success. These include people in professional services who desire deeper relationships with their clients and provide expertise, information and often complicated offerings (i.e. lawyers, accountants, engineers, consultants, medium-size business owners and presidents, etc.). We also target professionals who must improve their ability to influence and communicate with a variety of different external and internal partners. Often these are well-educated, talented professionals employed by larger organizations who want help asking for more, building better work relationships, dealing with conflict, having the confidence to take calculated risks and/or showing up more powerfully. Often these are individuals whose actions are highly scrutinized. They often feel placed under the microscope or thrust into the spotlight. These professionals typically perform high-level work, desire a higher level position or face situations which demand diplomacy, creating agreements, mediating disputes and/or exhibiting tact (i.e. professionals who report to the C-Suite, sales professionals, women professionals, younger professionals, executive assistants with experience, government professionals who regularly interface with the public and other departments, internal partners, etc.) Finally, we target associations to present programs and present at their conventions whose members represent the above and who want those members to communicate and network successfully in order to improve the member experience, enhance relations with suppliers/vendors, and improve their members’ commitment to the association and member community. Ages typically range from late 20’s to mid-50’s depending on role with most falling in the 30-40 category. Women, younger professionals, people with diverse backgrounds, those involved in customer care and sales professionals typically resound with our message and older men who have made some sort of a commitment to help women, younger professionals, people with diverse backgrounds, customer care professionals and sales professionals succeed. Income varies but usually above $50,000 and often in the six figures. Education usually includes a 4-year degree and often a graduate degree or specialized training. Most of the target audience share a real desire to improve themselves and are life-long learners. They have an unusually strong aspiration to “make a difference” and want to have personal as well as professional success including: friends, career with meaningful work, personal development, community service and a focus on family. They usually volunteer, show an entrepreneurial spirit, believe in the strength of business, want others to succeed and mentor. Most welcome feedback or “help,” want to hear from experts who can give them an edge, believe the world is a good place, believe in a higher power and value hard work. Often their nurturing or upbringing to share, be modest, completely honest, include everyone, be the best, be self-sufficient and/or care about others can be taken to the extreme and to their detriment. Most struggle with not wanting to appear greedy, drawing too much attention to themselves, understanding others’ motivators (especially the more logical thinkers), timing, refining communication, managing emotions (especially when they have been challenged, embarrassed or “done wrong”), perfectionism, asking for help and avoiding actions that appear competitive. They want their co-workers and others to “play nice,” be respectful, do great work together, help each other and recognized the gifts individuals bring to the table. However, they often don’t know the way to communicate the good business reasons to accomplish these cooperative arrangements or to change a course of action. These are people who are smart, loyal, feeling, supportive, encouraging, kind and you would want as your friend.

Color Preferences

I've always seen it in "corporate" blue.
See links below for what we've developed so far.

Our Ideas and Additional Information:

We are also going to be branding my name Linda Swindling or Linda Byars Swindling. Currently, my site is for speaking services. The Journey On site will be where we really start doing the products and partnering. Below are some sites which may help you get a feel.

www.lindaswindling.com (old site)
www.lindaswindling.com/TEMP (just beginning on this site-logo would go in upper left with my name) There is a video on this site in upper left if you want to watch.
www.journeyon.com will show you the products especially series Passports to Success and that passport logo as well other books, etc.
Blogs
www.journeyonblog.com (moving to http://www.journeyon.com/blog/)
http://familynettv.ning.com/group/workplacewisdom

Themes

Expensive
Refined
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 4

Discussion

Discussion

Journey On
United States
I wish the 1st one had more a feeling of movement. Not sure about the barefeet...will think about concept. Very creative using the O like that. Like the 2nd logo in that it looks like one is complex and growing or self-developing --like pyramid to self-relization but not sure about the purple.
13 years ago
Journey On
United States
Two other ideas...We often used an exclamation mark at the end sot that it reads Journey On! Also, I have the website JourneyOn.com so one other idea could be JourneyOn!com with the "." in the ! separating the JourneyOn from com. I'll rank them and let you know what else I see. Thanks for all of this.
13 years ago
Journey On
United States
I like #11's color & looks like it is moving and font choice.
Still like #2's use of growing but not the color
Like the corporate & simplicity of #3
Like the #10 too but different colors. More of "corporate blue" like in 11 & 2 but maybe green like color we see associated with Green building for arrow

See note above...we also have used Journey On with an !.
13 years ago
Journey On
United States
This is getting harder. I don't like the mirror effect or the mirror line through the lines.
13 years ago
Journey On
United States
I like the font & colors of #19 minus the propeller/clock line and the .com. It is very clean. Font looks great.

Like the simplicity & movement of # 13
Like the compass idea of # 20 (however, company is more about stepping throught your "threshold thinking" and what is holding you back to your journey to success. more of a door than a compass theme. but don't like anything really extravagant. more of a hint of an open door.)

Like the use of "Be and help others become" tag line. This is all really good work. Thanks.
13 years ago
Studio Draco
United States
Hello Journey On! My design #62 uses a swoosh to represent your clients circling that obstacle that has been holding them back. Coincidentally, the swoosh and planet look roughly like a "j" circling an "o". I have used a very professional blue and brown that are very close to the colors from your sites mentioned in the brief. Altogether it is simple and clean yet sleek and sophisticated. It was a pleasure to work on your project please let me know if I can make any additional tweaks to make it yours!

Thanks,
Studio Draco
13 years ago
Journey On
United States
One other tagline to try.

Life is better when you know where you are going.

Thanks.
13 years ago
Journey On
United States
The tagline Life is better when you know where you are going or something similar is what we will end up using.

I like the idea of the design element/art in #51, 20, 69, 67 & 66 because it looks like movement and we could use that as a bullet point or to spin in presentation, etc. Would also be something to keep us consistent with different brands we may adopt in future.

What I don't like about current elements are: #51 looks like Chrysler or a car dealer, #20 is cool but almost too intricate and too much like a compass (which has been done), #69 looks too much like a flower, #67 looks like a propeller & is a little too prominent. I'd also like #67 to point top right like you're moving forward. Hope this feedback helps. I appreciate all of your efforts and your creativeness is amazing.
Thanks.
13 years ago
maze5
Canada
any news?
13 years ago
Journey On
United States
Thank you all for your submissions. You are so creative and this simply blew me away. Best wishes for your continued future.
Linda
13 years ago