JLR GEARLogo Design Contest

Logo Design Contest
Contests / JLR GEAR

JLR GEAR has selected their winning logo design.

For $375 they received 224 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We make gift and gadget items for US department stores. Our items include digital travel mugs, Apple accessories, grilling items, flashlights, and automotive accessories. Our competitors are Brookstone and Sharper Image.
Industry
Manufacturing & Wholesale
Color Preferences
Yellow, Green.
Themes
Masculine
Refined
Luxury
Modern
Secure

Entries

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Ranking
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Discussion

 
Client
I looked at a few of your other projects. You've done some nice work, but I still think you're missing what we need. This is a better logo--but font and colors still seem dated. The gear is cool--but we don't actually sell "gears" per say, so it's a little misleading. You don't have to give up on it, but it could be less literal. I like:

http://pinterest.com/pin/161144492889864481/

http://pinterest.com/pin/179440366375284894/ (elephant and rocket)

http://pinterest.com/pin/242631498647443306/ (font)
12 years ago
 
Client
Guys:

I really don't like yellow and green. I didn't realize it until I started seeing all of the yellow/green logos

Jacob
12 years ago
 
Client
Maybe if you guys focused on the "G", the type in general, the colors, adding a gear as a graphic element, it would work.
12 years ago
 
Client
Maybe if you guys focused on the "G", the type in general, the colors, adding a gear as a graphic element, it would work.
12 years ago
 
 
LogoTournament Staff
Hello all,

Sorry but we are putting this contest on hold until we can clarify something with the client.

We appreciate your understanding as we get more information.
12 years ago
 
Client
I'm not sure why the tournament has been put on hold. I've responded to all of the feedback very quickly and ranked entires. I'm not really that exited about the above selections--but some of them have potential.
12 years ago
 
LogoTournament Staff
Hi All, the contest is back on and confirmed safe. Sorry for the drastic measure. All is good now.
12 years ago
 
Client
Please--no more gears. We have enough of these.
12 years ago
 
Client
I haven't seen any submissions that focus on the "G" in gear. Maybe it should be in a circle or shape alone.
12 years ago
 
Client
What happened to the logo that was in 2nd place?? I liked that one!!!
12 years ago
 
Client
Please check out the, "gear lab," section of men's health. A variation of this would work for us.
12 years ago
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