I really like #11 and #9 but am hoping you can explore some alternate concepts with elements rearranged so that Celebrating is the first word read instead of 75 years.
The word order should read Celebrating 75 Years Service To Our Community
Also, I'm not sure about the banner. I feel like it's competing with the diamond and JLM letters. I would prefer the JLM letters and 75/diamond to be the focal point.
#12 - Banner is covering too much of JLM letters and is too overpowering. Would like to see an alternate concept for #12 keeping in mind the objectives expressed above please.
Please remember I need the logo to only showcase 100% black or 100% white - no colors, based on the way this logo will be reproduced on projects the JLM organization has in mind.
I really like concepts #14, 15, 16, but find the banner is hiding too much of the top of "75". I want the "75" to really be a focal point please.
Could I also see these ideas with the diamond in black (as you have it presently in #9) and "Years" would become white. I really like how the diamond nestles with the "75" text.
#14, 15, 23, 24, 25, 27 and #28, please enlarge "Service to Our Community" text so it spans the entire width of the logo. Right now it is too small to read.
The baseline of "75" should move down now so it's on the same baseline as "JLM", since "Service to Our Community" is moving down below everything. Thanks.
Thanks so much for your efforts. There are two concepts I like very much and am asking for edits on please.
Logo #9: - Please make the sun slightly smaller. I like the way it bridges "JLM" and "75", but find it is a little too large and is taking impact away from the other elements in the design. - Please remove the banner from the concept. - Please move "Celebrating" to the very top of the concept - above the sun. You decide how that text should be arched. Maybe it's on a diagonal baseline above the trees and sun in that left blank area? - Want Celebrating typeset in all caps, same font as "service to our community" - Move down 75 years and diamond so tip of diamond is on same baseline as "JLM"
Logo #36: - I'm finding "Years" to be a bit hard to read as presently positioned inside the diamond. - Please typeset YEARS in same font as "Service to Our Community" and place the word YEARS in white letters in the bottom tail of the "5". -Move the sun down to eliminate all the blank space above word "Celebrating"
The logo concepts have been very well received by my client. We have just a few edits to request please.
LOGO #41: -Please typeset "service to our community" curved around the bottom of the logo to mirror the top portion "Celebrating". You decide if font size on "Service to Our Community" needs to enlarge or not.
LOGO #41 - Variation: -After you have made the above edits, please make a version of this logo that includes the years of the organization. - The text to add is "1938-2013"
LOGO #54: - Please make a version of this logo that includes the years of the organization. - The text to add is "1938-2013"
I am going to re-explain the edits needed because the new logos received do not match what I requested. Please make the edits to the logo numbers referenced below to make certain elements remain as I am requesting please.
LOGO #41: -Please typeset "service to our community" curved around the BOTTOM of the logo to mirror the top portion "Celebrating". "Service to our community should be at the very bottom of the logo, typed in an arch that is in the shape of a smiley face. You decide if font size on "Service to Our Community" needs to enlarge or not.
LOGO #41 - Variation: -After you have made the above edits, please make a version of this logo that includes the years of the organization. - The text to add is "1938-2013" - Please make certain the text is large enough to be read when the logo is used at a small size. Do NOT typeset the years inside the diamond please.
LOGO #54: - Please make a version of this logo that includes the years of the organization. - The text to add is "1938-2013" - Do NOT change any of the other elements of this logo. We really like the design as-is, just are asking for years to get added. Do NOT arch text.
LOGO #54: - I am going to re-explain the edits I am looking for on logo #54 please. Please pay careful attention to this directive. - I uploaded a rough mockup to the creative brief. Filename is "JLM75_5_EditNeeded.jpg" -This mockup portrays the edit I am asking for. -Do not change anything about logo #54 -Simply add the years to the logo. -Typeset years in same font, tracking, etc as "Service To Our Community" and place the years at very bottom of logo. -Do NOT ARCH any text or change any original elements of logo #54 please.
LOGO #65: - Please make font size and tracking for "Service To Our Community" the exact same properties as "Celebrating". -Since "Service To Our Community" is now larger, the arched text will flow up higher now and travel up the sides of the logo somewhat also. (Text starts to left of J in "JLM" and finishes up at left side of diamond.) -Please enlarge "1938-2013" slightly.
Logo #69 Edits: - Please reference file I just uploaded "JLM_EditsNeeded.jpg" to help communicate these edits being requested.
- The arched text should all feel like it is on the same path. I have drawn a colored shape to illustrate that the top text and bottom text all follow the same text path. (Colored shape should not be part of logo design. It is included to show type path shape only.)
- I would like all arched text to be the same font size and tracking as "Celebrating". Please match settings exactly so the lettering is exact same size and spacing between letters is exactly the same for words "Service To Our Community". All arched text should be identical in characteristics please. (Right now "Service to our community" does not have the same characteristics as "Celebrating" does.)
- Please make sure arched text does not feel crowded to center logo elements.
For logo #72: - Instead of little stars, can you make little diamonds to go between "Celebrating" and "Service to our community" text. They should be solid black and simple in shape. Probably not as detailed as the large diamond already in the logo.
For logo #72 - alternate: - Instead of the little stars, can you make a solid black little sunshine icon to go between "Celebrating" and "Service to our community" text. They should be solid black and simple in shape. Not as detailed as the large sun already in the logo.
Thanks so much for all your efforts. I would like the final logo provided like this please:
- Make sure all elements are 100% spot black (not process black). - Make sure all elements are vector - Convert all text to outlines - Provide PC fonts used so additional designs I create can match this logo - Provide Logo in following formats: - Adobe Illustrator EPS for PC - PDF - JPG - BMP - PNG - TIF - GIF
My customer is giving me a bit of a hard time and has just told me they are changing their mind about the winning logo. I realize you have already put a lot of time into preparing the final set of files for me.
Could you please let me know what my options are? Can I select a different logo and have you prepare the final files? Or could I get an EPS file of that alternate concept and fonts used? Would there be an extra charge?
I can return the final files provided to prove that they are not being used.
The new winning logo that the client prefers is logo #54.
Please let me know how we can proceed. I will then speak to my client and be back in touch.