InVision Logo Design Contest

InVision has selected their winning logo design.

For $350 they received 212 designs from 35 different designers from around the world.
Contest
Logo Design Brief Hide
newton
United States

What We Do

We are a personal development and seminar company that empowers people to discover subconscious limiting beliefs (LENSes) and get immediate personal breakthrough.

Industry

Events

Top Three Things to Communicate

#1 - Interanl Vision - seeing within oneself
#2 - Personal Breakthrough of LENSes (belief systems)
#3 - Discovery and Change

Our Target Audience:

Age: 18 - 60, United States, Median to Upper Income. Typically Entrepreneurs, Home Based Business Owners, Christians and Personal Development Junkies (LOL).

People who are interested in producing a large change in a short period of time by discovering subconscious belief systems (Paradigms - we call them LENSes).

Color Preferences

Blue, Purple

Our Ideas and Additional Information:

http://images.buycostumes.com/mgen/merchandiser/19785.jpg

We use large sunglasses in our events to represent the "subconscious belief systems" or Paradigms. In our seminars and events we call these "LENS" or "LENSes"

We would want to use glasses/lenses only if was professional and classy. We do not want the logo unprofessional, or too cartoonish.

Themes

Expensive
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

newton
United States
I do like the look of this type of logo. With the different colors etc. Not sure about the fonts but I like it.
http://logotournament.com/contests/Albi%20Renova%20%22MyDesign%22

I do like the "eye" concept like this one:
http://logotournament.com/contests/The%20Future%20Trends%20Group
#2 - you were heading that way I think

I like the 2nd ranked one - kind of the reflection of the top blue bars reflected by the orange lower bars - i just like that reflection look
http://logotournament.com/contests/Workers%20CompSolutions

The top ranked one on this contest is probably my favorite logo on the site. Very clean - just stands out to me;
http://logotournament.com/contests/Maximized%20Profit

I like the Silver winner on this one. Kind of captures our "transfomation theme" with our seminars:
http://logotournament.com/contests/Lives%20Transforming

I like the concepts in this logo as well - especially with the "i"
http://logotournament.com/contests/InsuranceQuotes.com

12 years ago
newton
United States
#4 - I'm liking it - maybe keep playing with it - with some variations. Nice.
12 years ago
newton
United States
Not sure I like them but here is a logo with some glasses themes:
http://logotournament.com/contests/eyewearrepairs.com
12 years ago
newton
United States
I do want to come away with the words "InVision" in the logo but also an emblem that can be used to represent the brand as well that could be standalone or incorporated with the "InVision" name in the logo. Hope that makes sense.
12 years ago
2BPencil
Canada
newton...make perfect sense. thanks for the additon info :)
12 years ago
newton
United States
No problem Orion - I'm hesitant to comment to early because I would like to really get out of the box on this and not overly direct the early concepts - so any and all concepts are welcome at this stage. Thanks all!
12 years ago
2BPencil
Canada
newteon you can make individual comment for each artist by double clicking hte logo deisgn this will take you to the deisgners page where you can make comments and suggests, rather than posting in this section

12 years ago
newton
United States
I like the "eye" in #78 of this contest
http://logotournament.com/contests/Business%20Surveillance
12 years ago
newton
United States
On this Contest #16 is interesting - also some interesting concepts
http://logotournament.com/contests/Personaview
12 years ago
newton
United States
I would like to change my color selection: red and Grey like #7, or a "metalic" / dark type blue and grey
12 years ago
Mare
Serbia
The top ranked one on this contest is probably my favorite logo on the site. Very clean - just stands out to me;
http://logotournament.com/contests/Maximized%20Profit

Thx for that, i'll submit some ideas soon.

Cheers
12 years ago
newton
United States
All of these are looking great. One feedback we are getting is we are wanting to "stay away" from looking like an "eye doctor" or "vision / glasses business" We do like the "glasses" we are ranking because the Lens concept is important. And there are some other "lens concepts" like #56 that are being submitted that are capturing the lens theme as well. We would love to see more with lens / filters theme.

We are loving where everyone is going. But, in brainstorming another idea came up ... Another thought can be playing off of "vision" as visionary - seeing into the future of foresight (not ESP or New Age). If anyone wants to take that on.

You are all doing great. Thanks all!
12 years ago
KVA
Ukraine
Please provide rating #132 #133. Thanks a lot
12 years ago
2BPencil
Canada
man not more shades geeeesh
12 years ago
aremmai
United States
Don't worry Orion, you still have the best shades!
12 years ago
Mare
Serbia
What shades? :D
12 years ago
2BPencil
Canada
my serengeti's
12 years ago
2BPencil
Canada
which I lost last month aaaaarg
12 years ago
2BPencil
Canada
newton email sent
12 years ago
Mare
Serbia
Congrats Orion, now you can buy new glasses :)
12 years ago
KVA
Ukraine
Congrats Orion
12 years ago