I wanted to bring across the feeling of being alert, on the move, and the "$" sign as the collar tag i thought would translate well in singled-out dog versions on collatoral, shirts, mugs and more in the future once the brand is developed.
carrying on the theme of the dog on guard, it would be hard to represent the tree, man in it, dog guarding without being abstract, so here goes! dog is def' looking up, spoils are wafting down toward him... assumed man in tree is definitely "treed" enjoy!
i finally decided to go with a scruffier dog... seemed fitting if he just recently chased someone into a tree. the $$ sign is to envoke an essence of being protective about your money, he's NOT a superhero.... promise. i could add the collar effect, but it kept looking too much like some rapper "gold chain!" ;)