We have updated the brief to reflect our consolidated thinking. You are touching on a lot of our requirements so far and we like where you are going - but please have a look before submitting your next designs. Any questions let us know. Thanks for your great work so far!
Loca - like the direction you are going. You clearly read the updated brief. Thank you. Feedback on #57 1) I find the tagline hard to read on the white background. 2) The colors feel a bit washed out - I'd like them stronger. I do like the dark blue though. 3) I loved the way in #44 the swan flew what appeard to be in front of a setting sun or moon - REALLY peaceful. Is there a way to 1) incorporate that into #57 in some way without making it too complex and 2) I'd like to see some "interaction" with the text and the graphic. e.g have one of the birds form the cross on the "t" of "Intown" or have one in flight and one taking off from the letter "t" or "o" 4) Can we have some "city" (ie "intown) reference using the "I" (e.g. skyscraper) or under the "N" of "Intown" - as long as it's not getting too busy. Something subtle maybe? 5) Will you consider if this might work with some subtle 3-D effects so it stands out on the page/sign etc?
Great stuff - and thanks for taking the updated brief seriously.
#61 is in response to your previous comments. Colors have been made more stronger as well as the graphic infused with the text. The white space between the people forms a teeth. Also added some subtle city skyline at the background.
Loco - thanks, yes like the stronger colors and the fact that you can see the tag line better.
I also like the general direction you're going and yes, you put in everything we asked for! But having done that it's probably too busy and a far cry from the peacefulness of #44.
How do you think the icon in #44 would work in #61 as an alternative to the family but with 3 swans?