International Focus, Inc. Logo Design Contest

International Focus, Inc. has selected their winning logo design.

For $350 they received 86 designs from 17 different designers from around the world.
Contest
Logo Design Brief
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clodagh
United States

Slogan

Discover the World in Raleigh

What We Do

International Festival and resource center

Industry

Non-Profit

Top Three Things to Communicate

#1 - discovery
#2 - cross-cultural communication
#3 - recognizable brand

Our Target Audience:

Multicultural individuals and business

Color Preferences

no red - open to any other colors. Current logo is navy blue and gold.

Our Ideas and Additional Information:

Current logo and more information can be found on Facebook under International Festival of Raleigh. Also at www.internationalfestival.org.

Themes

Simple
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

clodagh
United States
Thanks for the entries!
#1: Shows the global aspect well, but is a little too "business" focused for the festival.
#2: I like the dancer idea, but needs more "international" connection
-not a big fan of the purple color
13 years ago
clodagh
United States
#9: Very elegant! I like the colors and their combination as well as the use of lower case font. I would like to see more reference to the international and festival aspects in the art, but the simple style is very appealing. Byline "discover the world..." could be a little more pronounced.

#3: Cheerful, bright design that addresses the celebration aspect of our work. I like that the art balances the long name in a more square format, but many colors in the design will lead to increased printing costs for us.

#8: I like the inclusion of the globe and ribbons to signify an international celebration, but the colors are very subdued. Also, I would prefer an overall square view, rather than oblong, since we often use the logo as a photo upload.
13 years ago
clodagh
United States
#12: Great movement and visual. Very appealing design, but does not make an international connection. "Inc" should be capitalized or in lower case as the rest of the name. Byline "discover the world..." could be more pronounced.

#10: The globe and ribbons are nice, but many colors cost a lot to print. Also the colors of the name and byline do not seem to connect to the colors in the artwork
13 years ago
clodagh
United States
Thanks for the new submissions!!

#13: I like the larger byline and the inclusion of the globe. Is it possible to make the globe more prominent and stay within 2 colors (printing costs are much better for two colors)?

#14: Too many colors.
13 years ago
illumina
United States
My number 14 has one less color than #13 and the same amount of colours in #12
13 years ago
clodagh
United States
#15: I really like the artwork with the larger globe, it brings together our themes of art and international. Because of the globe size increase the total composition looks a bit busy now. Is it possible to remove one or two of the rings and bring it back to 2 colors?

#17: Nice, fresh design. "Inc." should be lower case also if the name is. Thank you for reducing the colors. Could I see some different color combinations?
13 years ago
clodagh
United States
#19: Could we try the globe in the size of the black ring in #12? Thanks very much!
13 years ago
clodagh
United States
I have had feedback from our board today and reordered the ranking. Thanks very much for all the work!

#3: Great art and colors. Could "Intenational Focus, Inc." be in an arc over the figure with "discover the world..." in more prominent size below?
13 years ago
illumina
United States
are we still looking for reduced colours or are we changing direction with the colours now?
13 years ago
clodagh
United States
#45: Could I see the logo with the bottom text line curved also and in blue? Thanks!
13 years ago
asti
Romania
hi clodagh
you can leave personal feedback by clicking on the desired design --> the designer will receive an email notification .
13 years ago
JR2
Bulgaria
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
13 years ago