InsurConneXtions Alliance Logo Design Contest

InsurConneXtions Alliance has selected their winning logo design.

For $475 they received 327 designs from 36 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
wwagnerww3
United States

What We Do

This logo design is a new 5 company partnership that is intended to lead the insurance industry to the next level. This is less about the company and more about a logo that brings together the idea of:

Insurance
Connections
Alliance

Hence the word "InsurConneXions Alliance"

We already have the Domain and trademark on that full term so it needs to be used as such. This is an industry alliance

Industry

Insurance

Color Preferences

Because we are combining 5 different companies with different colors, there are no color limitations. I would like to see all types. I would like to stay away from the combination of Red and Black but am ok if there are other colors included.

Thought I give another helpful hint: The 5 companies, in their URL if you visit their site have the following primary colors.

Patra = Red & Black
USI = Blue & White
Heffernan = White, Black and Green
CRC = Red and White
AmWins = Blue & White

Our Ideas and Additional Information:

The Five companies in this alliance are the following but we cannot use their names or images as part of the logo - this is just so you know who are the first five partners. Eventually, this alliance will add other partners but for now, its 5 companies,.

No acronyms (ICA or ICX) and do not separate the first word into 3 parts, keep the word as one word. Alliance is its own word

https://www.heffins.com/
https://www.usi.com/
https://www.crcgroup.com/
https://www.patracorp.com/
https://www.amwins.com/

Themes

Colorful
Necessity
Modern
Refined
Secure

Style Inspiration

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Discussion

Discussion

wwagnerww3
United States
Use all colors, Patra's core colors are Black and Red but I do not want to use those are the only two. This is an alliance between 5 different company's, it is preferred that the colors are not just Patra's (red and black) Thanks all
1 year ago
wwagnerww3
United States
All - great edit round. I am going to dismiss any that call out ICA as a primary visual or name. We want to use the name in its full so we don't get into Brand confusion "Is it called ICA or is it the Alliance? We want to use the Full Word name. Also, do not use Red and Black by itself. Please look at the design options I provided and realize that the 5 companies in here use all the different colors - even more than the Olympic Rings so 5 sided shapes images that convey "Partnership" or "Together" or "Alliance" are all good too.
1 year ago
wwagnerww3
United States
Note to all - thanks again, Quick Note: I am on the West Coast of the USA so my timezone is Pacific Standard. I usually work 7am PST to around 7pm PST so if you don't get feedback outside those hours, Im probably with family or asleep.
1 year ago
wwagnerww3
United States
All - Thank you, iterations are looking good. Couple things I want to point out

(1) We want to keep the word "InsurConneXtions" and "Alliance" as whole words. Do not break it up or make it an acronym. We have to brand this brand new and if its ICA or ICX, it only confuses the market

(2) Colors are good. There is one combo of Blue and Green and Globe with dots that we cannot do - it is in direct conflict with our competitor in the market (https://www.resourcepro.com/) Do not make the logo look like theirs.
Thanks again all!
1 year ago
wwagnerww3
United States
Thought I give another helpful hint: The 5 companies, in their URL if you visit their site have the following primary colors.

Patra = Red & Black
USI = Blue & White
Heffernan = White, Black and Green
CRC = Red and White
AmWins = Blue & White
1 year ago