Inside RetailingLogo Design Contest

Logo Design Contest

Contests / Inside Retailing

Inside Retailing has selected their winning logo design.

For $525 they received 90 designs from 27 different designers from around the world.

Find out how LogoTournament works

How LogoTournament works

Contest

Logo Design Brief

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Client

Matt Ford

Australia

What We Do

A business to business publication providing trust-worthy and breaking news on the Australian retail industry. We aspire to lead the global conversation on retail, drawing the international eye to Australia and the authority on retail news and trends. We are looking for an evolution of our current logo, which has been around for decades. To be clear NOT A NEW LOGO - simply a refresh of our current logo to give it a more modern feel.

Industry

Retail

Color Preferences

This is not a 'from scratch' logo. We are simply looking for a logo refresh. We'd like the blue and white of our current logo to carry through.

Our Ideas & Additional Information

What we are looking for is a subtle change, a slight modernization of our current logo, attached in the brief. Please take a look at recent logo updates, such as google, to inform your design:
http://en.wikipedia.org/wiki/Google_logo

and here are some other examples
http://www.goospoos.com/2010/03/logo-evolution-of-7-tech-giants/

Please download the attachment under 'additional attachments' for our current site logo. It is also prominent on our website.

http://www.insideretailing.com.au/

Themes

Masculine

Simple

Refined