ING DIRECTLogo Design Contest

Logo Design Contest
Contests / ING DIRECT

ING DIRECT has selected their winning logo design.

For $375 they received 254 designs from 48 different designers from around the world.
1st
#149

Withdrawn

10th
#128

Withdrawn

New
#148

Withdrawn

New
#127

Withdrawn

New
#144

Withdrawn

New
#81

Withdrawn

New
#56

Withdrawn

New
#58

Withdrawn

New
#57

Withdrawn

New
#49

Withdrawn

New
#153

Withdrawn

New
#152

Withdrawn

New
#151

Withdrawn

New
#150

Withdrawn

New
#121

Withdrawn

New
#64

Withdrawn

New
#63

Withdrawn

New
#62

Withdrawn

New
#8

Withdrawn

New
#5

Withdrawn

New
#2

Discussion

 
Client
Hi, JMH,

Entry #49 looks nice. Few things:
1. We try not to turn the orange ball into any other object; so, in this case, we'd love to see what the design looks like without the ball as a piggy bank, just as a ball.
2. As part of the logo, the ball does not need to include the registered mark. However, it should include the shadow.
3. The font feels a little blocks -- would love to see experimentation with font that is a little less overly bold, and more playful.
4. "Save your money" should not be included.

Thanks!
13 years ago
 
Logo Designer
Thank you for the feedback and ranking. #56 Please let me know if this works any better or if there is something else you would like to see? Best Regards, Faith
13 years ago
 
Client
Hi, Faith,

Thanks for the revised designs -- they look really nice. One new challenge: We'd like to have more weight to the word "savings" -- so we'd love to see how you would adjust the design so that the emphasis is on "kids savings," rather than expressly on "kids."

Thanks again.
13 years ago
 
Client
Hi, Faith,

Entry #81 looks great! Could we see what it looks like without the coins, and perhaps with the ball shifted further to the right so that it's not behind the text?

Thanks!
13 years ago
 
Logo Designer
Thank you for the feedback. #127 Please let me know if this is more of what you had in mind of if there is something else you would like to see? Best Regards, Faith
13 years ago
 
Logo Designer
#128 with the ball a bit smaller.
13 years ago
 
Client
Hi, Faith,

Did you submit entry #148, too? It's registered under your name, but when i click on your submissions, it doesn't show up along with your other designs.
13 years ago
 
Logo Designer
Yes, I did. That's odd, it is showing up for me. Maybe a glitch? Thank you for the ranking. Please let me if there is anything you need revised. Best Regards, Faith
13 years ago
 
Client
Aha! Design #148 now registers -- please disregard previous comment. We'd love to see design #148 tweaked so that "kids" and "account" are blue, and "savings" is orange. Similarly, we'd like to see #128 tweaked so that "savings" is orange and "account (as well as the underscore) are blue. Also, can you show us what these would look like knocked out on an orange background?

This is great work -- thanks!

13 years ago
 
Logo Designer
#149 is #128 with the colors tweaked. #150 is the tweak of #148. #151, #152, #153 I did 3 different versions of 150 on an orange background and depending on which one you prefer, I can then do 149 the same way. Let me know what you think?, thanks, Faith
13 years ago
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