ING DIRECTLogo Design Contest

Logo Design Contest
Contests / ING DIRECT

ING DIRECT has selected their winning logo design.

For $375 they received 254 designs from 48 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Save your Money
What We Do
We lead Americans back to Saving by simplifying financial products.
Industry
Financial
Color Preferences
The following orange and blue colors are mandatory; however, additional colors may be used to supplement these.
- PMS: 165 (orange) & 281 (blue)
- RGB: 255/102/0 (orange) & 0/0/102 (blue)
- CMYK: 0/70/100/0 (orange) & 100/80/0/40 (blue)
- HEX: FF6600 (orange) & 000066 (blue)

Note: The logos must be be able to work on both white backgrounds and Orange backgrounds, so please submit a knocked out version of your logo as it would appear on our Orange color (PMS 165/RGB 255/102/0).
Our Ideas & Additional Information
The logo we are looking for in this assignment is for our product labeled "Kids Savings Account." The logo must include our orange ball, which is attached, along with a brief that provides more details. Please read the brief and ask us any questions that come to mind.
Themes
Simple
Necessity
Modern
Masculine
Colorful
Raw

Entries

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Discussion

 
Logo Designer
Hi ING Direct,

Did you want the logo to read "Kids Savings Account" or ING Direct or have them both included?

Regards,
JMH
13 years ago
 
Client
Hi, JMH (and tridoso):

We are only looking for a logo that reads "Kids Savings Account." We are NOT looking for a new ING DIRECT logo. Check out the brief that's attached in the contest -- it includes a lot of helpful details about what we're looking for -- and holler if you have any more questions.

Thanks!

ING DIRECT

13 years ago
 
Logo Designer
Thank you for clarifying.

Best Regards.
13 years ago
 
Logo Designer
Hi ! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for designs ranked in the top 10. We like to earn points.

~~ NOTE: While in JUDGING mode, the designer ranked in 1st can still submit revisions.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
https://logotournament.com/forum/contest_holder_discussion
13 years ago
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