Information Technology Professionals Logo Design Contest

Information Technology Professionals has selected their winning logo design.

For $325 they received 215 designs from 22 different designers from around the world.
Contest
Logo Design Brief
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itprosusa
United States

Slogan

Service Driven. Business Intelligence.

What We Do

High end IT Consulting for professional verticals - Legal, Medical, etc.

Industry

Top Three Things to Communicate

#1 - Professional
#2 - High Tech
#3 - Edgy/Current

Our Target Audience:

Older Highly Professional Business Owners. Law Firms. Medical Practices.

We also have to balance the older demographic of professionals with the fact we use emerging highly advanced virtualization/cloud computing solutions to deliver top end IT solutions to industries.

Edgy but professional

Color Preferences

Our Corporate Colors are Blue/Light Blue/Grey

Our Ideas and Additional Information:

Would the logo to work well as a header in large documents as well as on smaller documents. You can see the existing logo to get an idea of color scheme at itprosusa.com (old website though).

Given how long "Information Technology Professionals" is we often go by just "ITP" would like to see some of short and long.

Themes

Expensive
Masculine
Luxury
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

itprosusa
United States
Thanks in advance for everyone's entries excited to see what everyone comes up with
13 years ago
itprosusa
United States
#4 - Really have nothing negative to say I think its edgy and the blue is crisp. I wonder if you could get a "t" involved in the sphere as well, don't know how just interesting to see. Continue to play around with the text below I like the emphasis on the PROFESSIONAL that is the key. I wonder how our 115 year old company clients would keep up with something this current/edgy.
13 years ago
itprosusa
United States
Keep the ideas coming love just seeing a variety of options
13 years ago
itprosusa
United States
#2 same picture element I am not crazy about text is too informal I feel
13 years ago
itprosusa
United States
#1 thanks for your entry. I want to see ideas around using "ITP" I think the letters all blur together to much to be recognizable
13 years ago
Mare
Serbia
Thx for the feedback, you can leave personal feedback by clickin on a design it moves you to a designers page.

Cheers
13 years ago
itprosusa
United States
Sorry everyone I did not know there was private feed back I won't comment publicly on everything but I do want to provide everyone feedback
13 years ago
It's perfectly appropriate to leave feedback for general consumption on this page. If you want everyone to know, this is the place to put it. If you want to have a particular designer tweak a particular entry, then you can click on their graphic first and the feedback becomes more targeted.
13 years ago
itprosusa
United States
Thanks Southwest. I know we are a bad client because we want options but that's why we are here. I

like picture elements because they add visual interest but we also have an older demographic that is law firms that typically do not have not picture elements and just very professional text based logos so we are open to those options as well.
13 years ago
itprosusa
United States
*********** PLEASE NOTE WE UPDATED OUR TAGLINE SORRY FOR THE CHANGE I KNOW WE CAN TWEAK AFTER JUDGING***********

Service Driven. Business Intelligence.
13 years ago
2BPencil
Canada
Please take a moment to read this "Ranking and General Tips" as complied by one of our designers (Bugy) http://logotournament.com/forum/general_discussion/914

Scott
EastCoast Creative
Designer/LT Moderator
13 years ago
itprosusa
United States
I did read it actually before starting so I have not bucketed anyone. I see no mare is removing his different entries but he really did have very different concepts and we still preferred them over other designs. Its hard when you like something but know you just probably cannot use it for business etc. Feel free to PM me if there is something else I should be doing.
13 years ago
2BPencil
Canada
it's good to know you were able to access the above post prior to starting the contest.
13 years ago
itprosusa
United States
I have been trying to provide feedback to everyone I think what we have learned thus far in this contest is that we like:

1. Bold elements but not so bold as to offend our older demographic
2. We answer the phone "ITP" so we should have that involved somehow
3. We also want the company name and tagline. In the company name I would say professional is the more critical word, then technology, then information
4. Something that would look sharp online but not so full of shading or shadows that it would be too difficult to put on a T-shirt or print or in greyscale ( Updated note I now know we get multiple versions in the end so this is less critical)
5. Centered logos allow us to put the logo anywhere on a page or letterhead
6. It is a challenge to work I-T-P together so that all 3 can be distinguished without making it look like a cross

Hope this helps narrow it down

P.S. We have really only had 2 "wordmark" type entries with a focus on letters and a small picture element. We would be interested to see more like that if anyone is interested.
13 years ago
itprosusa
United States
To all designers:

Please reserve us the right to continue to judge your work. Besides myself there are 3 other members of my company weighing in on this decision. By removing submissions that you do not feel are ranked high enough you are limiting our ability as a group to make a decision. All we ask is that you leave any submissions that are ranked in the top ten so that all members of my company have the time to voice their opinions. You are still free to withdraw any submissions ranked outside the top ten.

Thank you all again for your work.
13 years ago
itprosusa
United States
The weekend was great - a lot of really good submissions came in and we're really liking many of them. Unfortunately, since the number of submissions is starting to get up there we are going to start bucketing a few - for our own sanity.

We really do want to thank you all for your work so far - and keep the creative juices flowing!
13 years ago
Mare
Serbia
Congrats charcoal!
13 years ago