ImprenditoreLogo Design Contest

i read the brief but somehow the idea of your company is still vague. I hope you can tell us more what you are about like what exactly are your products/services that you provide your clients and how do these clients benefit from what you do? What does "hands-on" approach than traditional mean? Perhaps if you can give us an idea of what is the traditional approach and how yours is unique, it would help us a great deal.

Thank you.

Dea Red,
thanks for your comments.
That's what we do:
1) Produce in a very short time (hours instead of days) a complete company report (like information memorandum) which encompasses both quantitative and qualitative information gathered from inner and external sources. This allowes us to charge a very reasonable retainer fee which is not the case for traditional corporate finance companies. (tat's why they don't work with sme's!!)
2) Understand the business model from a sustainablity stand point and advise the entrepreneur on things actions to undergo from different point of views (business, strategic, corporate governance, financial, tax etc..)
3) Advise the entrepreneur on which extraordinary operations he should carry out in order to reach his goals being them: restructure a distressed company, fnd a whiteknight willing to buy it out and so on. We define our approach "hands on" since we first look at the busness and thet at financial side of the "movie"
4) We find the perfec counterpart for him to achieve his goals also thanks to our investment banking network made of business angels, other entrepreneurs, banks etc. WE WANT TO DIFFERENTIATE OURSELVES FRM TRADITIONAL RIVATE EQUITY FIRM APPROACH
5) WE DO NOT WORK WITH PRIVATE EQUITERS since we don't like to approach operations only from a financial perpective and background.

In few words: we do extraordinary operations for SME's and these oeprations ARE NOT STANDARD that's way entrepreneurs prefer us than private equiters.

6) Also the language is a k point: we use a linguistic code which is the one shared and used by the entrepreneur!! No strange corporate finance terms when talking to te guy!

any feedback on the ideas at present? Mike M