What We Do
Recently, along with the increasing privacy protection of Web users, regulations on data collection and utilization are being tightened in Europe by "GDPR (EU General Data Protection Regulation)" and "CCPA (California Consumer Privacy Act)". In addition, Apple's browser Safari will block 3rd Party Cookies by updating ITP (Intelligent Tracking Prevention) in March 2020, and Google will extend the end of 3rd Party Cookie support in Chrome to 2023. Although we announced it, we are announcing the policy that the implementation itself will not change. Due to these influences, there is an urgent need for measures to replace the 3rd Party cookie that has been used so far in the distribution of advertisements and measurement of effectiveness in Internet advertisements both in Japan and overseas.
"IM-Post Cookie Ad Network" is a new advertising plan that enables targeted advertisement delivery using alternative technology without relying on 3rd Party Cookies.