IM-CMP
IM-CMP” is a Consent Management Platform (CMP) for media that can utilize data that has been licensed by users based on domestic laws.
< target audience >
Media that manages news sites, portal sites, blogs, etc.
<historical context>
With the recent widespread use of digital technologies such as big data, companies are becoming more aware of how they handle personal data and protect their privacy. In January of this year, Google LLC announced that it will gradually remove support for 3rd Party Cookies of its web browser "Google Chrome", and on June 5, a revised personal information protection law was enacted. Media operating portals, portal sites, blogs, etc. may need to change from the traditional revenue model.