What We Do
“What our brand does”
ILU Store is our brand that sells high-quality rings, other small jewelry goods, and fashion accessories inclusively to men, women and couples of any orientation. The customers of ILU Store buy our products for personal wear and as expressions of love for weddings, anniversaries, birthdays, and other gift-giving occasions. The products of ILU Store are mostly nature-inspired and made from beautiful earth elements such as opal, abalone shell, koa wood, meteorite, deer antler, and many others. As a store that is truly inspired by these elements, we also support ecological causes and donate to a charity called Eden Reforestation which plants one tree for every item we sell in our store. We will donate to additional causes as we grow our business.
The target audience of ILU Store is men, women, and couples of all ages. We focus on customers who are looking for wedding rings, anniversary gifts, gifts to mark special occasions, or people who simply like to wear our earth-inspired pieces for their own enjoyment. Our target audience generally falls into the age range of 25-65 year old men and women who are generally lower-middle class, or working class individuals. If we think in terms of similar brick-and-mortar stores, Walmart, Costco and Target (“good quality at reasonable prices” or “value-conscious”) come to mind, but this could expand/change as our business grows into new segments.
Green (fern, evergreen), Blue (ocean, aquamarine) Red (magenta, crimson, fuchsia) Black, White
All colors do not need to be present at the same time. Please select from this color palette listed above. We are very open to suggestions.
Our Ideas and Additional Information:
A stylized heart is interesting to us to help explain the "I Love You" concept of our brand name. However, we are open to suggestions.
We are uploading a screenshot of our website www.ilustore.com, and we are also including a file containing our current logo which we are hoping to update.