Cooper2017..

“What our brand does” ILU Store is our brand that sells high-quality rings, other small jewelry goods, and fashion accessories inclusively to men, women and couples of any orientation. The customers of ILU Store buy our products for personal wear and as expressions of love for weddings, anniversaries, birthdays, and other gift-giving occasions. The products of ILU Store are mostly nature-inspired and made from beautiful earth elements such as opal, abalone shell, koa wood, meteorite, deer antler, and many others. As a store that is truly inspired by these elements, we also support ecological causes and donate to a charity called Eden Reforestation which plants one tree for every item we sell in our store. We will donate to additional causes as we grow our business. Target Audience The target audience of ILU Store is men, women, and couples of all ages. We focus on customers who are looking for wedding rings, anniversary gifts, gifts to mark special occasions, or people who simply like to wear our earth-inspired pieces for their own enjoyment. Our target audience generally falls into the age range of 25-65 year old men and women who are generally lower-middle class, or working class individuals. If we think in terms of similar brick-and-mortar stores, Walmart, Costco and Target (“good quality at reasonable prices” or “value-conscious”) come to mind, but this could expand/change as our business grows into new segments.

Our brand is online e-commerce business mostly focusing on jewelry and other small goods. Our product offerings and designs are made out of natural materials such as koa wood, abalone shell, crushed opal, and other earth metals and minerals. We also are going to start offering jewelry pieces that are pet (mostly dog and cat) inspired with designs and sayings celebrating the love for our pets. Our brand's focus on Nature and Pet inspired product designs will also have philanthropic activities and donations toward nature and animal causes. Our target audience is customers of a combined household income of $75,000 and up, people who love nature, people who love pets, people who love rescuing animals, and people who enjoy the outdoors. Our target customers' enjoyment of these elements would hopefully prompt them to buy our pieces so they have a constant reminder of their love and connection to nature and or their pets.