Our Target Audience:
Although open to all ages, we feel the focus will be on youths and young adults (ages 5 - 35). We will open an indoor ice skating rink in a shopping center with a Bavarian motif. The center is situated near Big Bear Lake, and is near an alpine lake and snow skiing areas. We will provide ice time for public skating, private skating and even youth hockey and training. The rink is not large enough for full scale hockey. We will have nice food and beverage options to enjoy while skating or while watching others skate. Appealing to tourists who stay anywhere from a day to a week will be important. The logo will appear on the sign on our building.
We have a sense that a picture of a figure skater, a performing skater or pirrouting skater in conjunction with the words 'Ice Garten' would work well. The writing of the name itself will probably appear on our sign in brown lettering, but will not be so restricted in print or on our website.
Our Ideas and Additional Information:
REMEMBER: THE KEY THING IS HOW THE LOGO APPEARS ON A SIGN IN A SHOPPING CENTER. HALF TONES IN THE LOGO AND ESPECIALLY IN THE LETTERING DO NOT WORK WELL. IT IS DIFFICULT TO HAVE A SYMBOL ABOVE OR BELOW THE LETTERING. WITH THE EXCEPTION OF THE BEAR LOGO, SKATER SYMBOLS WORK BEST TO ONE SIDE OR THE OTHER, BUT NOT ABOVE OR BELOW. WE LIKE THE BEAR SKATER THAT SOMEONE SUBMITTED, AS WELL AS THE SKATERS THAT OTHERS SUBMITTED. IN TERMS OF THE LOGO WITH THE BEAR SKATER, PLEASE ELIMINATE THE MOUNTAINS, AND USE THE LETTERING SAYING BIG BEAR LAKE THAT WAS IN THE 2ND SUBMITTAL (IE, MORE ALPINE/BAVARIAN). THANK YOU DESIGNERS. WE ARE GETTING THERE.
We have a sense that a picture of a figure skater, a performing skater or pirroueting skater in conjunction with the words 'Ice Garten' would work well, particularly with an Alpine/Bavarian Motif