I & ILogo Design Contest

Logo Design Contest
Contests / I & I

I & I has selected their winning logo design.

For $475 they received 460 designs from 23 different designers from around the world.

Logo Design Brief

Client
United Kingdom
What We Do
Our brand is a Sport, Mentoring and Sports Business Consultancy that provides high quality services for the benefit of young athletes, their parents, their clubs and their fans.

Our target audience is sports people themselves (initially in the area of soccer/football - but may expand from this), as well as all other stakeholders involved in development, mentoring and consultancy in both sport and business. We would like our brand to appeal to people of various ages and have an inspiring effect on all those who see it - giving a feeling of achievement, inspiration, ability, excellence, belief and joy.

This is a business that will have a variety of clients - starting in the area of sports coaching and mentoring, both professional and non-professional sports players. We have plans in future to develop a holistic consultancy, helping people achieve in the area of sport at the highest level, business, psychology and beyond.
Industry
Sport
Color Preferences
Black / Greys with a Splash of some colour for Impact
Our Ideas & Additional Information
-- The saying "I and I" is a caribbean saying and idea based on oneness and treating your fellow man with utmost love and respect for the benefit of one and all.

Link: https://jamaicanpatwah.com/term/I-and-I/1006

- After Updating our Brief - We are now focusing on the Use of the Words " I AND I " We want this to STAND OUT in a clean, slick and elegant way.

- We are open to adding Sport (below) - BUT not next to the phrase of I AND I.

- We want the font to be clean, simple and elevated in style.

- A small unique detail in the font could be a stand out feature.

- We would also like to see some variations using " I & I " for alternative use.


Many thanks everyone!
Themes
Gray
Luxury
Modern
Refined
Style Inspiration

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Discussion

 
Hi all,

Thanks very much for your start!

BRIEF UPDATE:

Please see IMAGE EXAMPLE HOLDING HANDS - On inspiration pics.

We would like to see some examples of two hands holding with both pointing up if possible. Image example should help.

Thanks everyone - keep the logos coming! We will be feeding back regularly. :)
8 months ago
 
GUIDANCE UPDATE:

1. Can we please see some options seeing the BACK OF THE HANDS so that the closed fingers are a bit more hidden??


2. Please can we see options of "I AND I" where the AND is written along with the logo (please feel free to try upper and lower case characters).


3. Also please see FONT examples from inspirations - We Like both ELEANOR & SUPERLUX fonts as well as aspects of other examples as well.


Thank you everyone! :)
8 months ago
 
GUIDANCE UPDATE:

Many thanks for all entries so far.

We like the entries where the Logo is set alongside the Text " I And I " (in various styles). Logo to the left and text alongside to the right.

We think this looks better than the logo being above the text.

We would like to see more variety in the text fonts also.

Many thanks everyone - keep the logos coming in and we will keep feeding back.


I & I.
8 months ago
 
UPDATE - PREFERENCES ON TEXT:

PLEASE SEE ELEANOR - 131 KING - HAF NICKS EXAMPLES IN INSPIRATIONS.


Thanks for everyone's entries - we are making good progress.

Currently we don't like the text being used - often they look too bold and not unique or elegant enough.

We are looking for text that is:

- More elegant

- More sleek

- Letters possibly slightly further apart

- ELEANOR EXAMPLE IN THE INSPIRATIONS PROBABLY CLOSEST TO THIS.

Please consider the above when selecting fonts for next designs.


Thanks so much everyone!


I & I.
8 months ago
 
! KEY UPDATE - KEY UPDATE - KEY UPDATE - KEY UPDATE !

FOCUS ON " I AND I " WORDS:
WE HAVE RE-RANKED THE LOGOS BASED ON THE BELOW.

Hi everyone,

We are really excited about how this process is going - and all of the progress being made. Thank you so much for your time.

After some important discussions, we have decided to drop the "hands logo" as we feel this takes away from the most important part - which are words " I AND I " .


THEREFORE - We have updated the brief : Please see below.

We very much look forward to the next logos and next stages - we feel this update will also help you guys in terms of time spent and speed of production.

Thank you everyone - look forward to seeing your creations!

I AND I - BRIEF UPDATE:

- After Updating our Brief - We are now focusing on the Use of the Words. " I AND I " We want this to STAND OUT in a clean, slick and elegant way.

- We are open to adding Sport Underneath
- BUT not next to the phrase of I AND I.

- We want the font to be clean, simple and elevated in style.

- A small unique detail in the font could be a stand out feature.

- We would also like to see some variations using " I & I " for alternative use.


Many thanks everyone!
8 months ago
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