Hushaboo Logo Design Contest

Hushaboo has selected their winning logo design.

For $300 they received 81 designs from 15 different designers from around the world.
Contest
Logo Design Brief
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DLF
United States

Slogan

Sounds for Slumber

What We Do

Ambient sounds for infants & adults to rest & relax to.

Industry

Entertainment

Top Three Things to Communicate

#1 - Modern
#2 - Friendliness
#3 - Earth Friendly

Our Target Audience:

Impulse buyers. People with newborns, Internet users, comfortable making online purchases. People looking to reduce their stresses.

Color Preferences

1 - Blue (Main)

If needed:

2 - Green
3 - Purple

Cool colors

Our Ideas and Additional Information:

Looking for ideas combining water with rest/sleep. My pre-conceived concept is to somehow blend the profile of an ocean wave with that of a sleeping person (perhaps a baby, or a person's head using the inside of the wave as a pillow). The water should have clean lines & little to no "Froth" (not messy). I imagine the person cradled in the wave to be silhouetted in there. This product is geared toward infants, but I don't want to brand it is "child only".

Themes

Simple
Economical
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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6th

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10th

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Discussion

Discussion

DLF
United States
Thanks for the early submission #1 & 2. I appreciate the fresh interpretation & encourage even more. I don't want to tie your hands too much.

Perhaps my ranking of modern is too high. Here are some examples of waves I like:

http://www.hushaboo.com/WaveImages.jpg

- I guess the trick will be, with a wave of this size, to still convey relaxation & not surfing or being knocked over by a wave.
- No Border if possible - just against a white background (or a reverse image as in the "Pacifica" example).
- Try a "Negative image" of person (or face) in the body of the wave (if the wave is solid)
- A bit more fluidity and less "blocky".
- The slogan is "Sounds for Slumber", not "Sounds of Slumber".

Thanks!!



14 years ago
DLF
United States
These are all very clever.

Tough call on ranking #4 & #6 - I could change my mind on this order, even without changes.

#4 Notes

Very good on the shade & darkness of blue.

While part of me likes the modern "Mac" plastic 3D of #5, the reflection obscured the face a bit, and some people didn't recognize there was a face there until they looked at #4. So I will lean toward the 2D classic look then of #4.

I like the feel of the waves breaking to the right, so for #4 I'd prefer the image to be flipped horizontally, so the wave breaks to the right, and also the person is looking up & to the right for a more positive feeling.

The wave is clear to me, but I'm afraid it might get lost on someone who doesn't know what it's supposed to be. Maybe there's a way to add another wave "lick" to sell the idea it's a wave.

I'd probably do the gradient of the "Hushaboo" just a smidge darker so it doesn't get too light.

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#6 Notes

Very clever integrating the hair as the water. Love the choice of font for Hushaboo. It has a sophisticated yet playful quality.

I like that you have the slogan "Sounds for slumber " in there, and also that the slogan is disconnected in such a way that I can choose to include it or omit it for various uses. This makes your logo more flexible.

I also like that "Hushaboo" is not centered, which make ti flexible enough that you could make it "Hushaboo.com", and I can choose to include or omit ".com" without blowing the balance of the logo. I'd like to see this with ".com" appended.

It took me a few moments to recognize this as a face. I first saw it as a circle with waves, but couldn't figure out what the eyes & mouth were. I thought they were rain or something. Maybe there's some subtle way to help that be clearer at a glance.

The curly hair makes this logo lean toward baby, but that's not a deal breaker here. This is very clever.
14 years ago
DLF
United States
#6 - I may also like to see a version of this with the Slogan slightly larger, though I recognize it's currently doing the job while not interfering with or unbalancing the imaging. This is a bit of an afterthought from my previous notes, so you might have it right already.
14 years ago
DLF
United States
#6 - Maybe you're giving me a border there with the hair edge & the head, but it looks a little like a "Comb-over". If there's something that can minimize that, I'd be interested to see it.

#4 - It appears to be female already, so the more I look at this, the more I'd prefer a classic Cinderella or Little Mermaid's Ariel type profile, over the oval face & triangular nose.
14 years ago
DLF
United States
#7 - Nice changes - thanks

If any entries want to toy with a long flowing female hair as a wave, I encourage it. I'd reference the center wave here for this:

http://www.hushaboo.com/WaveImages.jpg
14 years ago
DLF
United States
Nice stuff coming in - thank you all! I'm glad I don't have to pick right this moment because there are all excellent. I'll have to re-assess the order in the morning. The most recent entry #13 is very strong.
14 years ago
DLF
United States
Please reference comments in the individual entries. I'll leave comments here if I think of something global.

Thanks for all your efforts! Nice work, even in the ones I've labeled "Not Interested".
14 years ago
DLF
United States
One note I'd like to make - the font used in #6, #7, #19, etc.. I consider fair property for anyone to use, if it works with your design of course. This is pretty much the same font I was already using on my site, so in case people are concerned about using it for fear of copying another design, it was already established as a font I liked.

The rankings are in flux. I'm placing them in this order just to give you indicators. Some logo's had to be bumped down the ranks in their current form, but addressing the comments could certainly shift things around.

As I see it, there are 2 choices I'll have to decide between. Whether to go with cute/baby or not. I'm undecided on this at the moment, and your clever designs are making me think. At the moment, I'm leaning toward "not so baby/cute", or something that a man would be willing to wear on a T-shirt. Not that I expect to sell T-shirts, but that's my litmus test of the day.
14 years ago
Mare
Serbia
Any feedback for my #33 ?
14 years ago
DLF
United States
#15 - I left you a note that could really bump this one up the ranks, if you get the chance. Thanks!
14 years ago
DLF
United States
#43 - New note posted for you.
14 years ago
DLF
United States
Items not ranked can be ignored. Most of the time they're just a variation of an already ranked item.
14 years ago
DLF
United States
Contest ended - Thank you all for your entries & creative ideas. I'm thrilled with the quality & variety, and will do my best to pick the winner within 24 hours.
14 years ago
intrepidguppy
Canada
Congrats Bonic - solid design :)
14 years ago