HUGSLogo Design Contest

Logo Design Contest
Contests / HUGS

HUGS has selected their winning logo design.

For $250 they received 66 designs from 12 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Help Us Grow Stronger
What We Do
HUGS is the annual fund for the Girl Scouts of the Jersey Shore.
Industry
Non-Profit
Color Preferences
The primary Girl Scout color is PMS 355. This logo should be flexible enough to use independently of our Girl Scout logo or in close proximity to it.
Our Ideas & Additional Information
We want to refresh and update the HUGS logo we currently have. Complementary to the new Girl Scout logo also in the attached file would be ideal. Logo should work in both color and BW.
Themes
Necessity
Refined
Secure

Entries

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Discussion

 
#4, #5, #6

This design looks good, but it looks too similar to many other organizations similar to Girl Scouts. Not sure if there is enough differentiation. It particularly seems close to some YMCA materials. Is there a way to make more separation to other concepts that already exist.
14 years ago
 
#7, #8, #9

We like the style, but the butterfly doesn't really fit well, although we did like the mixed in art that could be seen as two people. Could you go back to the inspiration art and do something similar, but with a rose/flower as your inspiration.
14 years ago
 
#1, #2, #3 - We like these designs a lot. Just a few notes.

1) The font seems a bit blocky. We're looking for something a bit more kid-like/kid friendly, but not too much because this is material targeted to adults. We like the fonts in #4 and #7 a bit better. I'll also try to attach our official font to this contest for you to try. We don't have to use it for this, but if you think it works I want to give the option. Obviously, you can only use it for this project (or other Girl Scout projects). Can't add it to your font collection for other projects, etc. etc.

Also, in regard to #3 is there a way to add some shading to it as well. We need to find a line between implying diversity but still staying diversity neutral (for lack of a better phrase).

We're also able to use a four-color design. We just need to make sure it has a single-color equivalent.
14 years ago
 
Logo Designer
Hi, its better if you comment on each design just by clicking on it and the comments go person to person with the designer who made it and the designer is notified of your comments. This space is more for general talk. And also you can rank so that we have an idea of what you want.

Thanks!
A.
14 years ago
 
Logo Designer
Dear CH,
For your information, by the way you didn't know, when the contest is in "judging" period just the designer ranked first can send variations and updates of their logos.
If you want to ask for changes for any designer you need to rank him/her first.... after you can switch anytime the first rank position between designers and ask for the last changes to fine tune your logo before select the winner.

Bests and Good Luck
f
14 years ago
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