HUGSLogo Design Contest

Logo Design Contest
Contests / HUGS

HUGS has selected their winning logo design.

For $250 they received 66 designs from 12 different designers from around the world.

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2nd
#46

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#49

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#48

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#47

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#45

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#44

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#43

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#42

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#33

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#32

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#31

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#30

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#21

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#20

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#19

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#15

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#14

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#13

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#3

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#2

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#1

Discussion

 
Logo Designer
inspiration: scouts hugging, used your PMS 335 in shades so could print as a 1 color job as is...

(This comment references Entry #1)
14 years ago
 
Logo Designer
shading a little more pronounced here...

(This comment references Entry #2)
14 years ago
 
Logo Designer
how it works in one color...

(This comment references Entry #3)
14 years ago
 
#1, #2, #3 - We like these designs a lot. Just a few notes.

1) The font seems a bit blocky. We're looking for something a bit more kid-like/kid friendly, but not too much because this is material targeted to adults. We like the fonts in #4 and #7 a bit better. I'll also try to attach our official font to this contest for you to try. We don't have to use it for this, but if you think it works I want to give the option. Obviously, you can only use it for this project (or other Girl Scout projects). Can't add it to your font collection for other projects, etc. etc.

Also, in regard to #3 is there a way to add some shading to it as well. We need to find a line between implying diversity but still staying diversity neutral (for lack of a better phrase).

We're also able to use a four-color design. We just need to make sure it has a single-color equivalent.
14 years ago
 
#4, #5, #6

This design looks good, but it looks too similar to many other organizations similar to Girl Scouts. Not sure if there is enough differentiation. It particularly seems close to some YMCA materials. Is there a way to make more separation to other concepts that already exist.
14 years ago
 
#7, #8, #9

We like the style, but the butterfly doesn't really fit well, although we did like the mixed in art that could be seen as two people. Could you go back to the inspiration art and do something similar, but with a rose/flower as your inspiration.
14 years ago
 
Logo Designer
Right on... Thanks for your feedback/direction... I'll work on the type and do some different variations on the color... ;)
14 years ago
 
Logo Designer
Also - you'll want to click on that particular designers entry to leave feedback to them ;) - you may have simply made a mistake... otherwise the system won't kick an email over to them letting them know you've reached out to them...

thanks again, new looks coming over soon...
14 years ago
 
Logo Designer
new looks ;)

(This comment references Entry #13)
14 years ago
 
Thanks. I noticed the message thing after I posted and copied them to the main area. I still have to go back and put them under each name.

The font file is too large to upload. If you'd like/need, send me an e-mail address and I'll send it directly.
14 years ago
 
Logo Designer
surething... Brandon.Vaughn@hotmail.com
14 years ago
 
Logo Designer
option using your typeface... ;)

(This comment references Entry #21)
14 years ago
 
Logo Designer
new looks using the updated typeface...

(This comment references Entry #30)
14 years ago
 
Logo Designer
latest variation with girl hugging/holding flower in one color...

(This comment references Entry #33)
14 years ago
 
#31, #32 - can you show us variations of these (with and without flower) with
1) the old HUGS lettering from our current logo (in #21)
2) The new font, but all lower case for the word HUGS

Also, can you show us the 335 shading of these and a b/w version that keeps the "diversity screening" if possible.

(You don't have to do all the variations listed above (ie with flower / without flower, etc) if we have the key elements in different logos we can mix and match in our minds.
14 years ago
 
Logo Designer
surething... only thing I don't quite follow is "335" shading... did you possibly make a type error? thanks - new looks coming over soon...
14 years ago
 
Logo Designer
here are some new looks based upon your feedback/direction... I believe I covered all the variations you wanted to see with the exception of the 335 shading (I did realize you meant your PMS color)... Just let me know which of these you'd like to see further variations on or in the 335 shading (as shown in the first couple of entries)...

All of these currently use 335 shading for the t-shirts I guess to say they are wearing your colors or are girl scouts... with slightly different skins tones to differentiate the two... The "one color" or black outlined variation would simply be used for watermarks, embroideries, etc but wouldn't keep the "diversity screening" - when using the logo in full color or grayscale it would show the variances in each of their skin tones... so the logo shows the diversity in the characters the majority of the time.

(This comment references Entry #42)
14 years ago
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