This is a British Pub where authentic food and drink are served in an authentic British atmosphere.
Industry
Restaurant
Top Three Things to Communicate
#1 - British feel and association
#2 - The Horse & Jockey in logo
#3 - Unique place to hang out or eat / welcoming and a good time!
Our Target Audience:
Target audience is anyone interested in eating authentic British food (typically heavy meals) and enjoying the authentic Pub atmosphere that the Horse & Jockey is known for. The area where the restaurant is located is typically 45-70 years of age and the owner of the restaurant is interested in bringing more families to enjoy the ambiance. The location is also near a touristy area of Florida on the way to and from the Gulf Beaches and the lifestyle is laid back and easy paced. This area is also known for beach bars and relaxing weekends. This is the only Pub/Restaurant of it's type in the area and is located off a busy road to and from the beaches.
Color Preferences
Colors of the British Flag are a must and then open to the lettering color and font that best fits the logo design. This will also be used for outdoor signage so keep that in mind for illumination whether it be internal or external lightning.
Our Ideas and Additional Information:
www.horseandjockeypub.us
Themes
Masculine
Loud
Luxury
Playful
Sporty
Adventure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Our current feedback is that we are looking for something like like the design of the text of our current top ranked design #36. We want the font colors to be red and/or blue to play off the union jack.
We also would like to see maybe something with the horse and jockey kinda jumping through the flag as an additional element. Can't be photoshop as you guys know.
The text needs to be able to stand on it's on - as we will have to use the two pieces in different forms sometimes both vertical and horizontal.
