Our Target Audience:
Target audience is anyone interested in eating authentic British food (typically heavy meals) and enjoying the authentic Pub atmosphere that the Horse & Jockey is known for. The area where the restaurant is located is typically 45-70 years of age and the owner of the restaurant is interested in bringing more families to enjoy the ambiance. The location is also near a touristy area of Florida on the way to and from the Gulf Beaches and the lifestyle is laid back and easy paced. This area is also known for beach bars and relaxing weekends. This is the only Pub/Restaurant of it's type in the area and is located off a busy road to and from the beaches.